Danzy Sennas Caucasia Essay -- Danzy Senna Caucasia Essays

Danzy Senna's Caucasia In Caucasia, by Danzy Senna, Birdie spends time in several different racial contexts and, in each one, adjusts the racial definition of herself. Through this process, she discovers much about the conception of race in contemporary American society and achieves the nuanced understanding that race, while merely a construction, is still (operationally) real. This is contrasted by the more dangerous, oversimplified understanding of race – that races are biological rivals, inherently different and unable to coexist without some sort of power structure – embodied by the character of Redbone, who is also a symbol of inauthenticity. This latter aspect of Redbone shows the emptiness inherent in the views he holds about race, an important reason for his inclusion in the novel. Redbone, which, interestingly enough, according to urbandictionary.com literally means a light-skinned black person with kinky red hair, is an incredibly outspoken advocate of the â€Å"revolution† (the movement intended to allow Blacks to overthrow Whites in the American power-structure) and the need to use violence to bring it about. In the scene where Redbone shows Birdie the guns, he says, â€Å"This little girl ain’t no security risk, brotha. We gotta raise our children to know how to fight† (Senna 15). He also tells Deck that maybe he needs to â€Å"get [his] head out of them books and put some action behind them high-falutin’ theories of [his]† (16). This manifestation of black vs. white politics as unabashed advocating of violence and this mockery and belittling of intellectualism as â€Å"high-falutin’† in favor of insufficiently thought-out action shows just how facile and oversimplified Redbone’s views of race are. Th ey are of the â€Å"good† vs. the ... ...cted† but that â€Å"that doesn’t mean it doesn’t exist† that Birdie and her sister express toward the end of the novel upon their reunification (408). Through embodying both falseness and such a self-serving and facile view of race, Redbone serves as Senna’s symbol that they go hand in hand, that is, that such conceptions are empty and inauthentic – not true to the way the world actually works. As we begin to doubt who Redbone is, we doubt what he says. Taking this a step further, the sense of inauthenticity associated with him points out the aspect of lying to oneself that is necessary for maintaining these self-serving definitions of race. As Redbone pretends to be something he’s not and the flasher denigrates others for an inauthentic sense of power, the racist lies to himself about how the world really is to maintain his image of himself, and his race, on top of it.

Literature review on the cognitive processes involved with face recognition Essay

To human beings, facial recognition is not only essential for identification of persons in the social context, but also a vital social tool. There are various reasons why facial recognition process is a vital to human beings. Facial recognition serves an essential purpose of identifying members within our society; as a result, we are able to select those that we can socialize with that aid our survival in society. For instance, the males are able to select or identify the female and establish relationship that results to continuity of generation (Matsuo, Nakai, 1998, p. 110). While strong relationship and bonding exhibited in mother to child are facilitated by the facial recognition aspect.   The other vital function played by the facial recognition function is its ability to give information about individual’s emotional status through expression aspect like a smile or gloominess which serves as a mode of communication. Therefore, due to this significance importance of the facial recognition, psychologists have shown interest in studying the cognitive processes involved in facial recognition. In this line of thought, this paper shall examine and discus the cognitive processes and systems involved in facial recognition by individuals. Encoding of face by individual It is a common knowledge that in order for a person to recognize the face, the face features or cues must be encoded first in the long term memory. Thus, understanding face encoding precedes the recognition action. The first and initial stages of facial coding are referred to as structural encoding. In this stage, the visual information is encoded from the face into the information that shall provide information or be a data bank to face recognition systems in the stage of facial recognition. Encoding takes place in two separate processes, with the first one being â€Å"view centered description† that encodes the facial features like beards, color, eyes, nose, mouth and eyebrows which can be identified when viewed at an angle. From initial onsite of a person view centered description is involved in perceptual input that records the aspects of the face including its features. From the information input from the view cantered description, information is further processed to create a structural model of the face that facilitates comparison with other faces in memory. The second part of the processes is the expression independent descriptions that take its inputs from the view centered expressions. This second phase uses the already processed structural model of the face which is transferred to notional FRUs (face recognition units) (Matsuo, Nakai, 1998, p. 113) that will be now coded in semantic memory and would allow the facial recognition based on this stored information. In other words, facial recognition starts from basic perceptual manipulations on the sensory information to derive details about the person that generate cognitive ability to recall meaningful details of a person by seeing his or her face. Properly encoded face features enables the retrieval of features that relate to relevant past experiences of the individual and name that assists in recognizing the person. After structural encoding of the face features into FRUs, there are other parallel processes which occur like expression analysis processing stage receiving inputs from the view-centered process whereby an individual would analyze facial expression and imagine. But for the persons with brain damage cannot interpret expressions but can recognize faces. This is because these individuals with damaged brain, they can see facial features movements but they can not read the meaning of this facial features movement. Other parallel processes stage after encoding of the facial features into the FRUs is the facial speech analysis. This facial speech analysis stage of processing helps to separate distinct information from general information that gives more meaning to the encoded information (Shepherd, 2008, p. 320). Face recognition and identification After the information has been encoded into the semantic memory and can be used, the person visual perception shall be active and ready to retrieve features to identify the face.   According to Pretty and Benson, (2001); they states that face recognition involves stages that involve FRUs (Face Recognition Units). FRUs are nodes within individual’s long term memory that are associated with familiar face. When an individual eyes as a sensory organ sees an individual face which is referred to as a stimuli, it results to activation that is fed into FRUs. Within the FRUs there is inhibition and interactive activation, the node that reaches level of threshold activation will correspond to the face being observed, shall result to that face being recognized. While nodes that do not reach threshold activation level shall not correspond to the face being observed, therefore it will not be recognized. After recognizing the face, the FRUs and PINs (Persons Identifying Nodes) links and PINs receive input from the FRUs. This linkage enables the PINs to process and provide necessary information about the person. However, it is important to note that FRUs and PINs interact at levels of subject’s reaction time and name generation process for complete facial recognition. This is a simple process that leads to an individual recognizing and identifying the face of a friend or stranger. Possible errors associated with face recognition Most researches indicate that there are various errors that may occur in the process of facial recognition (Parkin, 2000; Retterstol, 2004). The errors are attributed to the brain disorders or neurological illness associated with such patients that are likely to make such errors. The dominant error is Prosopagnosia as a face perception disorder. Prosopagnosia is an impairment in recognizing faces that is usually caused by brain injury or neurological illness. In this case of Prosopagnosia, an individual’s ability to understand face is impaired, as a result, he or she can not recognize a face despite other perceptual skills like discriminating objects and recognizing remaining intact. The other error associated in facial recognition is misidentification. Misidentification error which is as a result of a syndrome which psychologist scholars refer to it as Delusional misidentification syndrome being a branch of the disorders which are caused by either neurological or mental illness to a patient. Misidentification error occurs as a result of a patient believing that the identity of an object or place or a person has somehow changed or has been altered. For instance, some patients with Delusional misidentification syndrome believe that close relative has been replaced is an example of the misidentification (Blakemore, 1970, p. 216) Reference Parkin, A.J. (2000) Essential Cognitive Psychology: Psychology Press,   Retterstol, N. (2004). â€Å"Delusional misidentification syndromes†: Psychopathology 27117–120. Matsuo, K. & Nakai, T (1998) â€Å"Cognitive Studies†: Journal of Cognitive Psychology vol.5, p.100–118. Blakemore, C. (1970). â€Å"The representation of three dimensional visual spaces†: Journal of Physiology, 209, 155–178. Shepherd, J. (2008) â€Å"Face recognition accuracy as a function of mode of representation.† Journal of Applied Psychology, 63, 180–187

Discover William Inges Play Picnic

Picnic is a three-act play written by William Inge, the author of Bus Stop and Come Back, Little Sheba. Set in a small town in Kansas, Picnic details the lives of ordinary Americans, from hopeful widows and embittered spinsters to idealistic teenagers and restless wanderers. The play was first performed on Broadway in 1953 and was adapted into a motion picture in 1955, starring William Holden and Kim Novak. The Basic Plot Mrs. Flora Owens, a widow in her forties, runs a boarding house with the help of her two teenage daughters, Madge and Millie. Madge is constantly admired for her physical beauty, but she longs to be acknowledged for something more substantial. Her younger sister, on the other hand, has brains but not a boyfriend. A young stranger (who at first seems like a vagrant) is passing through town, working for food at the neighbors house. His name is Hal, a strong, shirtless, sometimes shifty hero of the play. Nearly all of the female characters are entranced by him, especially Madge. However, (and heres where the conflict starts to come into play) Madge has a serious boyfriend named Alan, an up-and-coming college student who leads a life of privilege. In fact, Hal has breezed into town hoping that Alan (his old college buddy) will be able to use his connections to land him a job. Alan is happy to help, and for a short time, it seems that Hal might be able to give his aimless life direction. Although handsome, Hal isnt the most cultured of young men. During the Labor Day festivities, he feels very awkward while socializing with others. Mrs. Owens and her tenant Rosemary, an aging school teacher, do not trust Hal, maintaining their first impression that deep down he is merely a bum. The communitys perception of Hal worsens when he allows Millie to drink whiskey. (Although in Hals defense, the illegal booze is supplied by Rosemarys boyfriend, Howard the traveling salesman. While Millie is getting drunk, Rosemary (also under the influence) makes a move on Hal while dancing. When he is uncomfortable with the school teachers advances, Rosemary viciously insults Hal. Millie then becomes sick and Hal is blamed, incurring the wrath of Mrs. Owens. The Plot Thickens: (Spoiler Alert) The increasing animosity toward Hal softens Madges heart. She feels both empathy and desire. When Alan isnt around, Hal steals a kiss from Madge. Then, the two lovebirds (or lust birds?) have sex. The copulation doesnt occur onstage, of course, but a sudden natural portrait of premarital sex demonstrates how Inges dramatic work was a harbinger of the sexual revolution of the 1960s. When Alan finds out, he threatens to have Hal arrested. He even throws a punch at his ex-friend, but Hal is too fast and strong, easily defeating the book-wormish college boy. Realizing that he must catch the next train (hobo style) and leave town before the cops toss him in jail, Hal departs — but not before announcing his love for Madge. He tells her: HAL: When you hear that train pull outa town and know Im on it, your little hearts gonna be busted, cause you love me, God damn it! You love me, you love me, you love me. Moments later, after Hal has caught the train headed for Tulsa, Madge packs her bags and leaves home for good, planning to meet up with Hal and begin a new life together. Her mother is shocked and despondent as she watches her daughter head off into the distance. The wise neighbor Mrs. Potts consoles her. FLO: Shes so young. There are so many things I meant to tell her, and never got around to it. MRS. POTTS: Let her learn them for herself, Flo. The Sub-Plots As with other plays by William Inge, an ensemble of characters deal with their own squashed hopes and wistful pipedreams. Other storylines that run throughout the play involve: Rosemary and her reluctant boyfriend: By the end of the play she coerces Howard into marriage, allowing her to shed her old maid lifestyle.Mrs. Potts and her elderly mother: Surprisingly optimistic about life, Mrs. Potts is often tied down by the demands of her severely debilitated mother.Millie and Alan: After Madges relationship with Alan falls apart, Millie finds the courage to admit that she has always had a crush on the young man. (And who can blame her? The original Alan was played by Paul Newman.) Themes and Lessons The prevailing message of Picnic  is that youth is a precious gift that must be savored instead of squandered. In the plays beginning, Flo speculates that her daughter might be working at the towns dime store well into her 40s, a depressing idea for Madge. In the plays conclusion, Madge embraces adventure, thwarting the convention wisdom of older characters. Throughout the play, the adult characters envy the young. During her tirade aimed at Hal, Rosemary vehemently declares: You think just cause youre young you can push people aside and not pay them any mind... But you wont stay young forever, didja ever thinka that?

Porters Five Forces and the Driving Force of Change - Free Essay Example

Sample details Pages: 4 Words: 1070 Downloads: 2 Date added: 2017/06/26 Category Marketing Essay Type Narrative essay Level High school Did you like this example? Porter 5 forces and driving force of change Rivalry among competing sellers High Airlines industry experiences intense competition. It looks like the industry is in the business cycles maturity stage where buyer demand grows slowly and number of competitors appears to maintain the same with equally distributed market shares. In the pre-post airline deregulation era, air routes and price were established by the federal government. After the Deregulation Act of 1978, as the government gave more control power to airline carriers, the industry turned into an aggressive price competition for many reasons. First, airline carriers have very high fixed cost and narrow profit margin. Majority of operation costs come from the cost of planes, gasoline, airports landing fees, high-technology monitoring systems and the needs to meet government safety requirements. Moreover, labor costs for pilots and flight attendants, which are the largest expense according to Air Tra nsportation Association, do not depend much on how many passengers attending on the flights. On the other hand, variable costs for extra gasoline and food per passenger are insignificant. Under these high fix-costs and low variable-costs circumstances, flight carriers are motivated to undercut each others, for sales from every extra seat will go directly to their margin. Second, products of airline industry are weakly differentiated and buyers switching costs are low. Even though competitors try to build up their brand identities, consumers do not respond well with this differentiation strategy. While business travelers, who accounted for 30% of US total travel expenditure in 2013 may consider the total hours spent on flights and transitions, the rest 70% travel expenditure which come from leisure travelers tend to make their purchase choices heavily depended on price factor. Even though the airlines made effort to sustain customer loyalty by the introduction of frequent flier pr ograms, this competitive advantage soon gets less relevant because of similar membership offers and low-cost strategies across the whole industry. Third, consumer demand in airline industry has not totally recovered since September 11 incident. After September 11, 2001, the world enter global recession because of low consumer confidence in spending. Airline industry suffered not only from economic recession but also from consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s safety concern on flights, which led to huge drop in air traveling. Lastly, significantly high capital investment and advanced technology enable price transparency and comparison also contribute to intensity of the market. Potential new entrants low Airline industry faces low threats in new airline entrants because of large initial capital investment and high cost to meet government regulation. Even though airplanes and the right to use gates could be leased to reduce startup cost burden, the license process is very complicat ed and can take approximately one year. After that, they have to operate under frequent monitor by the Federal Aviation Administration and the Department of Transportation. As the competition is already intense and products offered are not well differentiated, existing incumbents are likely willing and able to contest new entry easily by lowering their price. Moreover, even though buyers switching costs are low, people hesitate to purchase from new brand. Because flight tickets are generally expensive and people give high concern for safety aspect, consumers tend to trust brands that have established for long period of time. It is also worth to pay some attention to the possible threat in the future from foreign competitors. The US government currently forbids foreign airlines to fly domestic routes to protect American jobs. If this restraint is lift off in the future, the competition will become much more intense when consumers are exposed to more options. Substitutes low Consumers can choose other mode of transportation such as car, bus, train or boat to substitute airplane. Advanced technology has made these form of transportation more efficient in domestic travels, especially over short distance. There is switching cost, in which time is the most concern factor, and it varies depending on available routes, time, budget and purpose of travel. Ocean transportation is the least attractive in term of speed concern. Fuel-efficiency technology has recently created more cost-advantage opportunity for ground transportation firms. However, plane is still the fastest and most convenient form of transportation. Beside, advanced technology which enable online business meeting (e.g. Skype) can be counted as substitutes for business-purpose travels. Supplier high The primary suppliers are airplane manufacturers and fuel. There are two dominant airplane manufacturers in the world: Boeing and Airbus, and they account for most of the market share in the worlds aircraft manufacture industry. Because of their monopoly power, they also hold strong suppliers bargaining power to the airline industry. It is very hard for airline companies to switch suppliers. Because planes are very expensive, most companies build long term contracts and have long term loan agreements with their suppliers. It is also extremely difficult for airline companies to establish their own manufacturers dued to the complexity and high capital cost of the products. Airline companies can integrate horizontally with each other to make larger airplane order for larger discount. Aviation fuel suppliers do not pose threat to the industry as the product is a commodity. Aviation fuel price depends on market forces and geographic-political factors. Buyer medium Even though airline services are quite standardized across the industry, which leads to low switching cost, buyers do not have much bargaining power over firms. Ticket websites such as Kayak or Travel ocity enable consumers to browse and compare flight information and prices easily, still people do not have negotiating power on price. On the other hand, transparency in price and readily available information allows airlines companies to easier extract consumer surplus by engaging in price discrimination. Popular routes which are offered by multiple airline carriers and relevant substitutes usually have competitive price, while long-distance flights that have limitation in schedules, hubs and available carriers usually overcharge consumers. Work cited Kost, John M. Effects of Airline Deregulation. [Mackinac Center]. October 19, 1988. Accessed March 18, 2015. https://www.mackinac.org/6358. Cederholm, Teresa. Lower Fuel Price, Merger Success Lift American Airlines in 2014. Successful Merger and Integration Efforts Boost American in 2014. February 24, 2015. Accessed March 18, 2015. https://marketrealist.com/2015/02/successful-merger-integration-efforts-boost-american-2014/. Cederholm, Teresa. The Airline Industrys Growth and Impact on Economic Prosperity. Share of Leisure and Business Travel. December 29, 2014. Accessed March 18, 2015. https://marketrealist.com/2014/12/leisure-business-travel-share-importance-us-travel-expenditure/. Davis, Marc. The Impact Of 9/11 On Business. Investopedia. September 6, 2011. Accessed March 18, 2015. https://www.investopedia.com/financial-edge/0911/the-impact-of-september-11-on-business.aspx 14 CFR Part 121 Air Carrier Certification. 14 CFR Part 121 Air Carrier Certification. Accessed March 18, 2015. https://www.faa.gov/about/initiatives/atos/air_carrier/. Don’t waste time! Our writers will create an original "Porters Five Forces and the Driving Force of Change" essay for you Create order

Distarctions of Cell Phone Use While Operating Motor Vehicles

Shannon Hudak Distractions of Cell Phone Use While Operating a Motor Vehicle Using cell phones while driving are not only dangerous but deadly. We have many distractions while driving, let alone the use of cell phones as well. In this day and age cell phones are used for a variety of things such as text-messaging, internet usage, watching television, e-mailing, faxes, games, and much more. Driving is a privilege, not a right. Many Americans take the technology we have today for granted. Once issued a drivers license it can be revoked for not obeying the laws and this is not the case with cell phone usage while operating motor vehicles. The thing we need to remember is that we all need to be responsible drivers to ensure not only our†¦show more content†¦We need to take a stand on this because so many lives are at stake when driving. Could you imagine getting a phone call that your child, mother, father, sister, brother, aunt, uncle, grandparent, niece, nephew, cousin, or any other family member, or friend had been hit by a driver while they were text ing? Most of us would say â€Å"Oh that will never happen to me† but, when it does, it makes you sit back and think. Anything can happen at any given moment in this life. What would you do if it was you driving and hit your own family member, or friend? It would be devastating. Most of us don’t think of situations that could occur and turn into a tragedy such as this. I have to give a lot of credit to The University of Utah and there research studies in effort to stop this widespread issue of cell phone use while operating a motor vehicle. The University of Utah has conducted many studies to raise the awareness on this epidemic. They have also developed a method to keep drivers from being distracted by cell phones. This method is called Key2SafeDriving. It installs without any tools in seconds. It is something you would have to put money into, but it is well worth it to keep your child or any other relative safe, as well as the other people on the road. It is $99.95 for each device including software for one cell phone. For each additional cell phone there is a $29.95 fee for software. They do offer a thirty-day money back guarantee. This device will alert

Launching a new business Free Essays

Apex International Ltd is a health care product company. The company is about to launch a new product in the market. The health care segment of this company is well renounced with products ranging from medical devices to surgical apparel including sterilization wrap, surgical gloves, surgical drapes and gowns and other medical devices. We will write a custom essay sample on Launching a new business or any similar topic only for you Order Now In an over all sense their products are targeted towards general health and hygiene. Therefore the vision statement would be a logical conclusion to launch a product in alignment with general health and hygiene. At present the mission statement of the company is to expand and occupy global market with a new and ingenious product. This is because to mark an impact in the global market the company must employ a strategy in the parameters of product selection that would enable the company to stand at a distinctive position. This distinctive position would help the company to attain a better market segment. For the purpose, along with a new and effective product, the company needs a group of motivated employees who would be able to execute the laid down strategy by the top management. The company is confident about its present group of employees and is certain that the motivated workers would be able to execute the planning without much specified difficulties. Thus the employees should 1. Follow the laid down principals and strategies closely 2. Understand the need of the potential customers clearly 3. Understand the preference of the potential customers 4. Provide customer service at the highest level Business description The company is set to launch a new product in the line of its existing item but in an updated and creative mode. The business would be spread over a large amount of markets around the world, and would venture into the markets of Asia, especially China. This would be well supported by market segments of other continents like North and South America, Europe and Australia and Oceania. The business would be controlled by the central headquarter situated in each of the countries of operation which would controlled by the Continent Head Office. The supreme negotiations would be done from headquarter situated in New York as it is a predominantly New York based company. Operation requirements    Operation requirements for this project are vivid and intricate. Firstly the management has to development a perfect schedule in terms of production in the line of future market potentials. Secondly, it should be looked upon that every aspects of the potential market segment is evaluated and measured. In the third phase of the operation requirement it should be noted to understand the need and priorities of the targeted customers. Lastly, a core unit should be developed to look into the motivation factors of the employees in the long run. 2. Vision Statement As the general consumer durable health and hygiene related products of Apex International Ltd includes mostly fabric related products or versatile materials that are developed from synthetic fibers it would be a logical conclusion to include a product like a fragranced panty liner for white discharge in this context. At present Apex International Ltd deals in products of personal care such as feminine pads, incontinence products and diapers it would be favorable for them to include panty liners for white discharge in this list of products specifically when the base material of the panty liner for white discharge is aligned with the base material of the other mentioned and related product which is non-woven fabrics. In the context of non-woven fabrics it would be interesting to mention that Apex International Ltd themselves is responsible for manufacturing non-woven fabrics in huge number of grades that are numbered around hundreds. As these grades of non-woven fabrics are already operational for various purposes like spill control, car covers, industrial fabrics, home furnishings and flexible packaging making room for an additional product like fragranced panty liner for white discharge would not include any further fixed or capital cost to the company. As for the market segment part the new product i.e. fragranced panty liner for white discharge would become a market leader world wide when a support system of a company like the Apex International Ltd is applicable. To begin with it would be applicable to mention the need of panty liner for white discharge with a brief detail of white discharge as an ailment. White discharge is regarded as a vaginal discharge that is considered as normal during and after the menstrual period and it varies from woman to woman. It has been estimated that during the period of ovulation the mucous products increase and it has been reported that after the interval of ovulation the amount of white discharge increases by about 30 times. The material is elastic and watery in nature and therefore it is prescribed by the doctors to use panty liners during this time frame of the cycle. One of the most difficult propositions of this material is that it has a very bad odor. Thus to access this market with a significant product the company needs to introduce a product that is 1. Well Fragranced 2. Extremely Hygienic 3. Highly dependable 4. Cost effective 3. Sales, Marketing and Finance management plan Executive summary The marketing strategy of the Apex International Ltd would be to develop a fragranced panty liner for white discharge. Developing a healthy and attractive fragranced panty liner for white discharge would never prove to be very difficult for the company as it is already in operative stage with relative products. Situation Analysis The potential, if the assumable market of this fragranced panty liner for white discharge is taken into consideration, could be substantially huge. It has been estimated that without the use of a normal panty liner for white discharge various symptoms may arise like discomfort, itching or even pain due to formation of fungal infection due to the amount of white discharge. Therefore, panty liners are essential and as it is consumer durable in nature therefore there is no chance of market being exhausted. Moreover, with a better campaigning with the focal point mentioning the betterment and advantages of a fragranced panty liner for white discharge would certainly help the company to occupy the existing market of panty liners by a huge margin. Marketing strategy At present the market segment of the world of panty liners are segregated among numerous companies of which a bulk of the companies represents China. These Chinese companies would be the prime target once Apex International Ltd takes over the manufacture of this new fragranced panty liner for white discharge and makes the product operational. The major reason of targeting China as the premium competitor would be the reason that these companies are basically marginally equipped to compete in the international market. Therefore they should be the primary concern as being the softest targets of all. Secondly, the advantage of the Chinese companies to be able to penetrate into low market segment could well be nullified with the campaigns concerning health issues. Once this has been done a bulk of the customers would be diverted towards the Apex International Ltd’s product of fragranced panty liner for white discharge as there are hardly any individual who would compromise in terms of health issues. This would have an additional advantage for the company. Once penetration is possible within the market occupied by the Chinese companies it would also be possible to inflate the market with other products of the Corporation. This would be a double advantage and a scope of further optimization of revenue. Thirdly, the other plus point enjoyed by the Chinese companies is the ability to penetrate into the markets of different nations all at the same time. Financial projections The amount of customers for this fragranced panty liner for white discharge would be by no means negligible. It has been estimated that about 9 million women visit the gynecological department or the general practitioners each year. This is just the estimation of the United States alone. It would be quite interesting to find out the actual number of potential customers for this new fragranced panty liner for white discharge world wide. That would mean a titanic amount of potential customers waiting for the fragranced panty liner for white discharge if marketing and campaigns are well executed by the Apex International Ltd. (Dollard, 2005) Implementation Control Thus once China is marginalized from the basic market of the fragranced panty liner for white discharge the rest of the market would fall in place with competition on the equal ground with other European, Australian and US companies. Here the main advantage of the Apex International Ltd would be the application of the fragranced panty liner which would drive away other potential competitors from the market and by the time any other company is able to formulate something new like the fragranced panty liner for white discharge the battle for supremacy over the market would belong won by the Apex International Ltd. Therefore it is obvious that a brand new product by the Apex International Ltd would be resulting into a clear winner not only in the local or national level but it is a cut made up for the international level and thus should be treated as a cut above the rest. Reference: Dollard, John Robert R; (2005); The White discharge Syndrome; New University Press; 21-25 How to cite Launching a new business, Essay examples

Elizabeth Barrett Browning Aurora Leigh An Essay Example For Students

Elizabeth Barrett Browning Aurora Leigh An Essay This bestial image places Aurora outside of the social norm and implies patriarchys view of the alterity of the woman artist. In addition, the image of the horse is a very sensual image. In Jungian psychoanalytic symbolism, the horse is linked with human sexuality. It suggests that women who take up the phallic pen and write are guilty of public sexuality and those who indulge in displays of public sexuality lie outside of Victorian society. Lady Waldemar, also views the woman artist in bestial terms, for she refers to Aurora as a lioness. (III.529) Therefore implying that in working as a writer, Aurora is behaving in a wild and uncivilised manner and that she needs to be secured with a trap. (III. 385) In other words, reined in like a wild horse and be forced to conform to Victorian/patriarchal values: to behave as women are expected to behave. Consequently, Lady Waldemar betrays her sex by conforming to the patriarchal view of the alterity of the woman artist: You stand outside,/You artist women, of the common sex. (III. 406/7) In other words, she appears to be suggesting the woman artist behaves like a man and not like a woman. Furthermore, in Lady Waldemars view the woman artist feeds her mind and thoughts, like a man but starves her body and feelings which are equated with femininity: Perhaps by what youre mulcted in, your hearts Being starved to make your heads. (III. 410/11) Lady Waldemar is not suggesting the woman artist is being viewed as a man, but simply displaying male characteristics. In other words, in contrast to Romneys view, Lady Waldemar believes Aurora is starving her heart and not feeling emotions which she equates with the feminine. Instead, Aurora is acting like a man and using her head: thinking and not feeling. Whilst Lady Waldemar accepts that the woman artist is undoubtedly also female, what she is implying is that the woman artist appears to be of both sexes, in other words: asexual. It is the woman artists asexuality that makes her different to the norm as it was perceived to be in Victorian society. It is precisely because Aurora and women artists like her, have entered into the male sphere that both Romney and Lady Waldemar perceive their otherness, their alterity to society which is uncompromising in its view of the sexes and the roles they are supposed to play. Therefore, as I have shown the alternity of the woman writer is shown through the speeches of both Romney Leigh and Lady Waldemar when expressing their views about Auroras writing endeavours. A woman artist is working in a mans world. As far as both Romney and Lady Waldemar are concerned this is an impertinence because in Victorian society working as a writer is viewed to be a mans prerogative. Romney believes women do not have the capacity to feel emotion for the wider and more important issues, whereas Lady Waldemar believes Aurora is focussing on her capacity to think, viewed as a male trait, as opposed to feeling, which Lady Waldemar sees as the female trait. Both Romney and Lady Waldemar use bestial imagery to describe Aurora suggesting she is outside of what is considered normal by Victorian society. Lady Waldemar perceives Aurora as neither man or woman, but as asexual because she appears to embody both sexes in one being. This difference to the norm is what defines the woman artist in her state or condition of otherness.