Marketing of Dairy Products Made Essay Example | Topics and Well Written Essays - 1750 words - 1

Marketing of Dairy Products Made - Essay Example Further, yak milk has a distinct flavor and caters only to a niche market, therefore; marketing, the category of yak milk will be more important than marketing this particular brand. Any marketing campaign will need to set the groundwork for yak milk benefits rather than Land ‘o Lake branded yak milk features. i. The team of professionals working on the project is experienced and has the expertise required. Simultaneously, the local Chinese team of Dr. Wu and Mr. Dongzhou is a very suitable partner, as they have the government contracts; the local perspective and the experience of working in the country that the team can count on to formulate a successful and far-reaching campaign. Further to the fact that Dr. Wu and Mr. Dongzhou have good government contracts, the political structure of the country is such that if the right officials are on board and are agreeable to the project, the campaign has better chances of success. ii. The government is interested in developing the Tibetan region and has been working on developing the infrastructure to empower the impoverished herdsmen. Thus the team will have the government’s support on its side if the team and the local partners lobby it with the officials as being a tool to improve the lives of the poor in that region. The team can promote the idea to the government that by selling their cattle’s milk, the herdsmen will be provided a viable opportunity for conducting business and raising the standard of living in the region. i. Even though the team from Land ‘ o Lakes has local partners, the team itself has relatively little experience of working in developing countries and therefore it will be difficult for them to truly grasp the nuances of local culture. ii. The advertising campaigns currently being undertaken are well developed and sophisticated, given this context, the yak milk project will have a very slight to nil margin of error in depicting local tastes.

A Book Report on “Heat” By Mike Lupika Essay Example for Free

A Book Report on â€Å"Heat† By Mike Lupika Essay Sportswriter named Mike Lupika intelligently wrote a piece of story that proves life is still beautiful despite the heartbreaks and difficulties. The author also portrays a story that illuminates the truth that a person’s talent is special and must be developed by the one who was gifted as such. The social behavior displayed in the book is very degrading that some of the male characters in the book including their adult friends lied to the authorities (â€Å"Heat†). However, the interesting and notable parts of the fiction are those that mentioned fast food like Mc Donald and those drink and clothing brands that were mentioned in the book. According to Common Sense Media Website, the book entitled â€Å"Heat† has 220 pages and published by Penguin Putnam, Incorporated (â€Å"Heat†). The book is also published last April 16, 2006 and its genre is fiction about sports (â€Å"Heat†). There are many things that can be learned in the book like surviving in a difficult life, ethical standards like honesty, and developing a gift or talent that only a few lucky people can have in this world. Moreover, the book entitled â€Å"Heat† is a story about a boy who is so talented in the field of baseball sports. The story of Michael who is a 12 year-old pitcher tells about being poor and orphaned but with positive attitude in life. The story revolves around the hopes of Michael’s father that his son could play with the Little League World Series. Michael’s difficulties worsened when he was accused by a player and a rival coach that the disclosure of his age was fabricated (â€Å"Heat†). As a result, Michael was suspended from playing baseball after it was divulged and alleged that he was older that he mentioned in his profile as a player. However, Michael was able to face all these problems positively by being cheerful and well-adjusted. Works Cited â€Å"Heat†. 2008. Common Sense Media Website. 8 September 2008 http://www. commonsensemedia. org/book-reviews/Heat. html

Customers Needs of Marks and Spencer

Customers Needs of Marks and Spencer Introduction of Marks and Spencer In 1998, Marks and Spencer became the first British retailer to make a pre- tax profit over  £1 billion, but a few years later it plunged into a crisis which lasted for several years. They cant meet the customer expectations and need longer lead time on the production. However, after changing their company CEO, Marks and Spencer started improve due to a substantial number of changes in operation management. It included dynamic and cheaper supply chain, improve the products design and quality, and good identification and service of market segments. 1.1 The identification of different customer needs on MS clothing ranges Marks and Spencers (MS) has divided into three types of clothing ranges that are Perfect and Classic range, the Autograph range, and he Per Una range. Each range has been developed to a different target segment customer of the women clothing market. Marks and Spencer must identify what their customer needs to meet their customer expectations and improve the products. Customers will tend to judge the products and services according to their judgement to compare the price, quality, promotions, values, and pre and post services together with competitors to determine which brand they like. Marks and Spencer using the demographic segmentation to identify what their customer needs. Mark and Spencer target their customers by age, gender, income, social class, and the others. This is because customers will change their needs and wants anytime. So that, Marks and Spencer should be aware this issue occurs. 1.2 Customer Needs Customer needs is to meet the customer expectations or customer needs and wants. We need to do the market research to find out what products the customer likes and identifies emerging opportunities (No author, 2011). The products can influence the customer needs and wants such as the price, location, design, culture, and the others. 1.3 Perfect and Classic Ranges The Perfect and Classic ranges are aimed to serve the core customers of Marks and Spencer. Marks and Spencer core customers are target under 35 to 55 year old men and women. Perfect collection is designed the clothing in basic and simple way and they include plain, white shirts, black roll-neck sweaters and jeans. The clothing must be machine washable, non-iron, and tumble-dry friendly for the busy lifestyle customers. These range customers who is looking for appreciate practical, good quality, and value at reasonable priced. Besides, the design must be timeless that means the design not outdated from time to time. The Classic Collection was aimed at more mature customer and tends to serve into different style such as smart, elegant, and confident style for their customers. The designs for these ranges are limited and ensure the customers can find their suitable clothes. 1.3.1 Age and Gender Perfect and Classic Range in Marks and Spencer their core customers are target under 33 to 55 year men and women. Marks and Spencer must determine these range customers what are their age and gender before designing the clothes. This is because easier for the designer designing the clothes. 1.3.2 Income and Social Class Income and social class can show a customer buying behavior. As we can see, Perfect and Classic range customers their income and social class not so high. Therefore, they required appreciate practical, good quality, and value at reasonable priced. Marks and Spencer must meet their customer expectations. 1.4 Autograph Range The Autograph range was launched in the spring and summer in year 2000 and it is a new seasonal range. This range is to bring cutting-edge design to wider the audience within a unique environment. These range designs were done by Julien Macdonald, Philip Treacy, and Sonja Nuttall who are the recruiting best designers in Marks and Spencer. This design was developed a range of clothes, men and women accessories. It is providing a more up-market range of clothes for Marks and Spencer core market. Autograph range brings the top designer collection to Market and Spencer customers at high street prices, within a designer boutique environment. However, in the autograph range limited to spring and summer range with merely 60 colours style every season. Autograph range designs a bit like formal wear or elegant clothing. For example, the elegant clothing can wear to work or shopping. 1.4.1 Income and Social Class As we know, Marks and Spencer Autograph range products are more expensive. Their customers are willing to spend their money to purchase the luxury products. It shown that, Autograph range customers have high income and high social class. 1.5 Per Una Range Per Una range was launched on 28 September 2001. Per Una range target customers were the fashion-conscious women aged between 25 to 35 year old, sizes 8-18. This collection is providing the high quality materials and the designs are the latest trends design. Besides, the products of Per Una range sold under limited edition, which makes the products unique in the market. Besides that, the prices were 10% more expensive than other Marks and Spencer ranges. 1.5.1 Age and Gender For age and gender in Per Una range, Marks and Spencer their target customers are under the aged between 25 to 35 fashion-conscious young lady. Around this aged ladies like to buy the trendy or fashion clothes especially the limited edition because its very unique and small quantity in the market. So, the Marks and Spencer designer must identify their age range to design the limited edition clothing for the customers. 1.5.2 Income and Social Class In the new generation, most of the young ladies liked to show how rich they are or their social level. Per Una range are very suitable for the ladies who like to buy the trendy or fashion clothes especially limited edition to show out their social level and how rich they are. Identification and explanation of order winners and qualifiers In Marks and Spencer, they are very clear on their order winners as well as their order qualifier. Marks and Spencer as the top retailer in UK, the order winners and order qualifier for each range are identified. This can make the customers perceived the clothing produced by Marks and Spencer is high quality and competitive prices meet their customer expectations. In Marks and Spencer, each range clothing has different order winners and order qualifier to target different customers in UK. 2.1 Order Winners Order winners are those competitive characteristics that cause a firms customers to choose that firms goods and services over those of its competitors. It can be considered to be competitive advantage for the firm. It usually focuses on rarely more than two of the following strategic initiative. It included price or cost, delivery speed, delivery reliability, quality, product design, flexibility, brand image, and after-market service (No author, 2008). 2.2 Order Qualifier Order qualifiers are those competitive characteristics that a firm must show to be viable competitor in the marketplace (No author, 2008). The firm is responsible for providing the order winners and order qualifier that enable the products to win orders in the marketplace. This process must start with the corporate strategy and help the firm to continue operating or to wins the customers business (Hill, 2000). The order winners and qualifiers are both specific in market and time. They work in different combinations such as different market and different target customers. Therefore, the customer needs are the key factor that influence the order winners and order qualifiers principle makeover (Nemetz-Mills, 2001). 2.3 The correlation and influences of order winners and qualifiers in MS clothing ranges. Perfect and Classic Ranges Autograph Ranges Per Una Ranges Product Range The range is limited to its classical style and return to basics trend The range is based on designer wear trend and available at selected boutique store The range is focused on high quality and fashion trend design Design Changes The design standardise with multifunctional clothing The design is seasonal range and focus on spring and summer The design of its product is latest trend and changes monthly Price Value at reasonable pricing High street pricing High street style at affordable pricing, 10% more expensive than other MS ranges Quality High quality and functional clothing High quality, based on the summer and spring trends High quality, limited edition and trend designs Sales Volume [SKU] Large volume Limited and available at the selected boutique store Very small volume and limited edition Order Winners The reliability of its product functional from wash to tumble-dry High quality and clothing design ranges based on seasonal trends The design based on its design and appearance and its limited edition trends Order Qualifiers It focusing for quality and value at reasonable pricing It focusing on its competitive high street pricing of it clothing range Affordable price and high quality Operations Priorities The operations prioritised on its clothes cost The operations prioritised on its clothes quality The operations prioritised on its rapid and flexibility changes of it clothes trends 2.4 Perfect and Classic Ranges Perfect and Classic ranges are emphasise to standard design that mean the fashion is not the out-dated design or timelessness design. Perfect Collection customer who is looking for appreciate practical, good quality, and value at reasonable priced. This collection is carrying on Marks and Spencer tradition of reliability and buying experience and the sourcing is more low cost producers. Classic Collection is focusing on more mature customers. The design for these ranges are timeless and not just the latest fashion. It is to ensure the customers can find the suitable products. 2.5 Autograph Range The Autograph range is design the clothing on seasonal range that are spring and summer. Besides, it is offering exclusive collection of products on high street prices. The OWC comprises of the product more stylish, designer boutique, service package, store layout, and high street pricing. Moreover, quality control (QC) is very important to control the product quality. Marks and Spencer has obtained the products for the suppliers who have strengths in product or material development (Harrison Pavitt, 2003). 2.6 Per Una Range Per Una range is aimed to serve the target customers aged between 25 to 35 year old women who are fashion- conscious. This collection was provided the high quality materials, latest trends, individual cuts, fanatical attention to detail, and ease of shopping (Harrison Pavitt, 2003). Besides, the collection was sold under limited edition and the design changes in monthly. So that, the prices was 10% more expensive than other MS ranges. The operations prioritised on its rapid and flexibility changes of it clothes trends. Polar Diagram approach assessment and comparisons of different operations performance in MS clothing ranges. 3.1 Polar Diagram Tabulation Table Perfect and Classic Ranges Autograph Ranges Per Una Ranges Quality 4 5 5 Speed 5 3 2 Dependability 3 4 5 Flexibility 5 3 2 Cost 3 4 5 The polar diagram above represented the five performance objectives of Marks and Spencer. Marks and Spencer must know the different of the clothing ranges and analyse it. 3.2 Perfect and Classic Ranges Perfect and Classic range should emphasis on flexibility, and speed because it get the highest scored in polar diagram. 3.2.1 Flexibility Flexibility means that Marks and Spencer able to innovate the product and design the latest trends. This is because Perfect and Classic collection can be more fashion. 3.2.2 Speed Speed means the rate of response and delivers on time to the customers. It shows that how Marks and Spencer organisation communicate with the customers. From the polar diagram above, Perfect and Classic ranges get the highest scored in terms of speed. This is because all the products design are returns into simple and basics. So, the produces and deliver time will not be longer. 3.3 Autograph Range Marks and Spencer should look into the quality to enable the Autograph range can compete in high street market. 3.3.1 Quality Good quality is essential to maintain Marks and Spencer brands image. From the polar diagram above, Autograph and Per Una ranges get the highest scored in quality. It is due to Marks and Spencer has high quality control. 3.4 Per Una Range Marks and Spencer should emphasis on dependability and cost in Per Una range because it is the limited edition and the prices more expensive that other ranges. 3.4.1 Dependability Dependability refers to the reliability of the products. In Per Una range, it scored top among other ranges. The design is latest trends and limited edition and reliability products. In this range, Marks and Spencer targeted the fashion-conscious young women between 25 to 35 years old. 3.4.2 Cost In this area, Per Una range get the highest scored among other ranges. This is because these range design are limited edition, changes monthly and need to produce in high quality. Therefore, the production cost will more expensive than other ranges. Appendix 4.1 Appendix A Logo Company and Products Logo Previous Marks and Spencer Logo New Marks and Spencer Logo presented in 2004 Per Unas logo, three heart shapes 4.2 Appendix B Three Ranges Clothing 4.2.1 Classic Collection Classic Collection Pure Cotton Swirl Classic Collection Floral Border Neckline Jersey Top Dress with Scarf Classic Collection Large Collar Classic Collection Front Belt Pull Ruched Jacket On Trousers 4.2.2 Autograph Range Autograph Shower Resistant Trench Autograph Exclusive Pure Silk Floral Coat with Belt Dress with Belt Autograph Cotton Rich Crochet Autograph Pure Silk Paisley Print Lace Waistcoat Top 4.2.3 Per Una Range Per Una Pure Linen Bold Stripe Per Una Linen Blend Floral Prom Dress Appliquà © Shift Dress Per Una Crossover V-Neck Zebra Per Una Pure Cotton Tie Dye Print dress Camisole Top

The Style, Technique, and Structure of Conrads Heart of Darkness Essay

The Style, Technique, and Structure of Heart of Darkness   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The novella Heart of Darkness by Joseph Conrad is proof that a novel does not have to be long to have literary merit. Heart of Darkness is quite short, yet intriguing, due to the content of the novel. Much like Shakespeare’s Hamlet, Heart of Darkness overwhelms the reader by the power of the story so that one will never feel quite satisfied with their attempts to intellectualize the experience (Adelman 8).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Heart of Darkness was written during the time of British imperialism and extreme exploitation of Africans in the Congo. The British were exploiting the Africans in an effort to extract ivory from the primitive jungle. Throughout the novel, Conrad expresses his dislike with the 'civilized' white people exploiting the 'savage' black Africans. Conrad also uses several literary devices in his writing to portray and express several messages. The writing style, techniques, structure and themes in Heart of Darkness all combine to create one of the most renowned, respected and mysterious novels of all time. Conrad wrote an ultimate enigma for readers to interpret and critically analyze for years to come.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Conrad's excellence in style is very controversial; some believe that he is "a literary genius" (Adelman 16), while others "criticize him for being limited, pretentious and vague" ((Adelman 16). Throughout the novel, Conrad uses ample amounts of descriptive language, vivid imagery, and powerful symbolism. The vague part is that he leaves it up to the reader to interpret his mysterious and 'unspeakable' enigmas. Conrad's descriptive language in Heart of Darkness is present from the beginning to the end. With the opening paragraphs d... ...xperience" (Adelman 8). Overall, readers must interpret for themselves which meanings Conrad intended or if he intended all the meanings. This deep novel by Joseph Conrad is not easy to read but is valuable knowledge once it is read.    Works Cited Adelman, Gary. Heart of Darkness: Search for the Unconscious. Boston: Twayne Publishers, 1987. Conrad, Joseph. The Heart of Darkness. Ed. Cedric Watts. London: Everyman, 1995. Fothergill, Anthony. Open Guides to Literature: Heart of Darkness. Philadelphia: Open University Press, 1989. Glassman, Peter J. Language and Being: Joseph Conrad and the Literature of the Personality. New York and London: Columbia: University Press, 1976. Tindall, W.Y. "The Duty of Marlow." In Conrad's Heart of Darkness and the Critics. Ed. Bruce Harkness. Belmont, California: Wadsworth Publishing Company Inc., 1968.

Arnolfini Wedding Portrai

In 1434, Flemish artist Jan van Eyck painted, signed, and dated his piece, the â€Å"Arnolfini Wedding Portrait. † This painting is believed to be of Giovanni di Arrigo Arnolflnl, an Italian merchant, and his wife Giovanna Cenaml and Is thought to stand as documentation of their marriage. While It may seem Ilke a simple dual-portrait, there are many subtle symbols Incorporated In the scene that enhance the portrayal of this couple. use of symbolism within the painting explains Its purpose, shows what this Renaissance couple values, displays social norms of the era, and relates to universal ymbols and basic human nature.The artwork hints towards its purpose through intricate symbolic meaning to be found within the details of the scene. A quite plausible interpretation of the painting is that it is an image of a wedding ceremony and it serves as verification of said marriage. In fifteenth century Flanders, marriages could easily have taken place in private locations, instead of in a church with an elaborate ceremony, and van Eycks signature on the painting is more than his name, it reads â€Å"Jan van Eyck was present† with the date of the painting, which indicates he ook the extra step to ensure that his presence was known.The eloquent handwriting of the signature, usually seen on formal documents, In addltlon to the fact that there Is an unnamed man accompanying van Eyck In the mirror's reflection whom Is likely the other, more official witness to this marriage which further proves this interpretation. Secondly, in the bottom left corner is a pair of shoes that have been slipped off, probably out of respect for being in a holy place or in the presence of a holy event, such as a wedding ceremony.Furthermore, the companion dog was not n there by accident, but instead represents faithfulness, fidelity, and love which are 3 immensely important qualities of a successful marriage. Lastly, on the intricate chandelier there burns only one solitary candle. A single flame burning in bright daylight symbolizes a bridal or possibly a devotional candle, a part of marriage ceremonies. The artist used symbols in the painting to subtly explain the purpose of the portrait, Just as other parts of this piece of artwork reflect the general era of the Renaissance.The style of the art and the way this painting was created embodies arts of the artlstlc Renaissance In Europe. Renaissance usually refers to the renewed interest in the classical arts and culture that sprouted from Italy. However, the Northern Renaissance (which van Eyck was a part of) was characterized by people's interest in observing the nature of our world and humans fit within that world. Northern artists had more focus on detail and this is very evident in van Eyck's painting. There is intense detail in this picture, from the scruff of the dog's fur to the flame of the candle.Another characteristic of the Northern Renaissance art was that there was emphasis on religious intensity . Within this painting, there are several religious symbols such as; the removed shoes (representing sanctity), the crystal prayer beads on the wall, and the Image of Saint Margaret (protector of women In childbirth) carved Into a high back chair near the bedside. These things skillfully represent the piety of the couple and Incorporate religious undertones Into a simple portrait. This portrait also contains details that allude to the fifteenth century ideas concerning marriage.Just the placement of the two figures within the room says sometnlng aoout tne value 0T gender roles aurlng tnls era. I ne woman, positioned slightly further into the room, towards the bed, symbolizes her role as a caretaker of the household. Ideas of women's rights during the this time were that the wives should support their husbands, while still living domestic, demure, stay-at- home lives. With the placement of Giovanni near an open window, the painting represents how a man's duties are outside the home, working and living with more freedom than women were allowed.Even their hand position gives information on their relationship. His hand being raised vertically represents a commanding position f authority, whilst she has her hand in a lower, horizontal pose which shows her as more submissive. However, the wife looks directly towards her husband, rather than down at the floor as lower class women would have. In the court life system that they are a part of, she is his equal, not his subordinate, and she displays it with her confident gaze. The man looks directly out at the viewer, stoic and calm, displaying his control.As a wealthy merchant, Arnolflni had the ability to have symbols of his wealth placed within the portrait; this allows people to understand the attitude of the ealthy and the part of the economic state during the Renaissance. Placed under the window is an orange which, without context, could mean nothing at all. However, fruit was expensive at this time and oranges wer e especially uncommon in the Netherlands, the setting of this portrait. The orange was likely placed there to be a symbol of this couple's wealth.Furthermore, the small dog, while also representing loyalty and faithfulness, is also an extremely rare breed of dog. It must have cost a fair amount for them to purchase that dog and placing it in their painting is practically showing it off. In addition, both people are dressed lavishly, even though the painting was done during the summer time, as indicated by cherry fruit on the tree outside. Despite the season both of their outer garments, Giovanni's thick tabard and his wife's a long flowing dress, are trimmed and fully lined with expensive furs.Having commissioned art in general displays a great amount of wealth. Here, they have taken things a step further by donning their most regal outfits and placing other symbols of their wealth and status within their portrait to enhance it further. The attitude of this merchant is really to dis play as much of his money as he possibly ould because your economic security at this time affected your social standing. The idea that money is a sense of power, and that displaying your wealth is important to your social standing is still present in modern society.The size of your house, what car you drive, what clothes you wear, what devices you own are the things people will base your social status upon. A celebrity with millions of dollars and a beautiful mansion can be Just as idolized as a strong political leader or national hero and people with spend their money however they need to in order to gain social standing. Another ideology is the social norm of growing up, getting married, and starting a family.Symbols within the painting representing loyalty, faithfulness, and most of all hope for fertility, show the couple's intent on staying together and having children. Most children grow up to believe that the socially acceptable thing to do is find someone you love and start a family. Even though it is perfectly accepted in todays society for a woman to remained unmarried, it is almost expected for people to want to have a family. One could argue that it is human nature for people to want to be married.Instinctively, humans' main goal is to survive and thrive, and in order for tnat to nappen It Is Key tnat people reproduce. It Is commonly Dellevea you snou10 D married before you have children so, logically; it is a part of human nature to want to have a successful marriage and for the woman to be fertile. The â€Å"Arnolflni Wedding Portrait† is a complicated and insightful piece of artwork that allows for people to observe details of the Renaissance era as well as discover parallels between that time and ours. Jan van Eyck effectively uses symbolism to tell a story about the couple without a single word.

Sherlock Holmes vs the Da Vinci Code

Sherlock Holmes vs the Da Vinci Code Free Online Research Papers Since his inception in 1887 (Detective Fiction), Sherlock Holmes could arguably be considered the archetype that influenced all subsequent fictional detectives. Today, his influence is apparent in many works of detective literature, television, and criminal investigation. The premise of shows such as CSI and House, all have methods either used by or were inspired by Sherlock Holmes (Berg 446-452). Novels, such as the Harry Potter series and The Bourne Conspiracy series, to a certain degree, contain detective characteristics comparable to Holmes. However, one novel/series provides an abundance of evidence that would suggest Sherlock Holmes had an influence in the formation of its central character. I will discuss the similarities and differences represented in the novel, The Da Vinci Code and Sir Arthur Conan Doyle’s stories within the book Sherlock Holmes: The Major Stories with Contemporary Critical Essays. The Da Vinci Code is a mystery-detective fiction novel in which its main character, Robert Langdon (Tom Hanks), is attempting to uncover a conspiracy against the Catholic Church – which was prompted by the death of a French curator. The similarities and differences between Robert Langdon and Holmes are evident throughout the novel [that] one can conclude that Holmes was a major, if not the sole influence of Robert Langdon. The most singular similarity between Robert Langdon and Sherlock Holmes is their superb deductive reasoning skills. In many of Doyle’s stories, he allows the readers (through the eyes of Dr. Watson) to witness Holmes’ ability to make inferences which ultimately lead to his conclusion. Conan Doyle made a habit of portraying Holmes’ ability when he is first introduced to either a potential client or Watson. One of many examples of this occurring can be found in A Study in Scarlett when Holmes and Watson are introduced to one another for the very first time. Having just come back from Afghanistan, Watson was â€Å"astonished† when Holmes was able to â€Å"perceive Watson was in Afghanistan.† Until Holmes later explained to Watson how he derived at the conclusion, Watson presumably was under the pretext that he (Holmes) was informed by someone (Doyle 29). This ability, these â€Å"train of thoughts,† as Holmes stated is not much different f rom Robert Langdon’s method of deduction. Langdon, throughout the novel, is constantly deriving a conclusion from either prior knowledge or his ability to link missing pieces of the puzzle together. This is evident when Langdon arrives at the crime scene and sees that the body of Jacques Sauniere has been â€Å"positioned† to mimic Da Vinci’s â€Å"The Vitruvian Man.† Similar to the way Holmes was able to derive that Watson recently came from Afghanistan by using â€Å"steps† (Doyle 29), Langdon uses â€Å"steps† in a more physical sense. He takes the following into consideration: One – Sauiere’s naked body, Two – the drawing of the Pentacle on his abdomen, Three – Sauniere positioning himself, and Four – the large circle that inscribed the body. With the revelation of the circle, which was kept from him till later, Langdon instantly comprehends that Sauniere wanted to create a life-size replica of â€Å"The Vitruvian Man† (Brown 44-45). Another similarity between Holmes and Langdon, on a broader scale, is their intelligence. To specify, aside from their extensive knowledge regarding their respective fields, both Holmes and Langdon have authored text on the subjects of â€Å"secret writings,† (Doyle 265) â€Å"Symbology of Secret Sects and â€Å"The Lost Language of Ideograms† (Brown 8). In the â€Å"Adventures of the Dancing Men,† Holmes is introduced to a set of markings, which at first glance â€Å"appeared to be a childish prank† (Doyle 251). Robert Langdon having been introduced to the crime scene and the puzzle, which he will later realize is an anagram, appears to be stumped. Although Sophie, the granddaughter of murdered curator and Langdon’s counterpart, has made a breakthrough with the first line of the puzzle – Fibonacci sequence, Langdon is unable to establish a direct correlation between Fibonacci and the remaining two lines of the anagram (Brown 43-48). A t this point, in both stories, the two detectives can only establish one absolute fact – the markings and the Fibonacci sequence play a vital role. Holmes is certain the markings has a â€Å"meaning† and is not gibberish, solely based off Mr. Cubitt stating his wife, Elsie, is â€Å"frightened to death at the sight of the markings† (Doyle 251-253). Likewise with Langdon, he discovers the importance of the Fibonacci sequence and its relationship with the remaining lines and â€Å"excitedly† states to a confused Sophie, â€Å"Fibonacci numbers only have meaning in their proper order. Otherwise they’re mathematical gibberish† (Brown 97). He further explains to Sophie that the Fibonacci sequence indicates how to decipher the remaining lines of the anagram (Brown 98). Contradicting what was said in the previous paragraph, in The Dancing Men, Fowler find â€Å"Holmes’ deciphering method contains contradictions.† He continues to state that â€Å"these contradictions are seemingly accurate but uncertain and puzzling† (Fowler 353). Although Holmes ultimately solves the puzzle, it is a moot point because two people were shot, one of which passed away. In comparing Holmes and Langdon, purely as detectives, one is likely going to choose Holmes. In many ways Holmes is the better detective, however based on story of The Dancing Men, Langdon is more skilled in the art of puzzles. A similarity that stems from their intelligence and in this particular case, their mastery of symbols/anagrams, is they are both considered to be â€Å"consultants†. Holmes, in A Study in Scarlet, states to Watson that â€Å"he is the only one in the world. I’m a consulting detective† (Doyle 29). Whereas â€Å"consulting detective† is Holmes’s profession, it is much different for Langdon. Langdon, by title, is a professor at Harvard University teaching Religious Symbology (Brown 7). The similarities lie within the context of A Study in Scarlet where Holmes further explains to Watson the description of his trade: â€Å"When they (government detectives) are at fault, they come to me and I manage to put them on the right scent. They lay all the evidence before me, and I am generally able, by the help of my knowledge of the history of crime, to set them straight.† This brief description to Watson encapsulates Langdon’s role in The Da Vinci Code, albeit he isn’t a detective by profession. The readers are made aware from the very first page that he, Robert Langdon, is in Paris to give a lecture – not solve a mystery. It only takes till the end of the chapter (merely 3-4 pages) for these â€Å"government officials† to request or in Langdon’s case â€Å"require his expertise in a private manner† (Brown 10). Similar to Holmes, not all of Langdon’s consulting advice in the novel is for the benefit of these â€Å"government officials.† For example, once Langdon is informed by Sophie Neveu that the French Judicial Police consider him to their prime suspect; his focus is to help or consult Sophie (Brown 64-67). One central difference between these Holmes and Langdon is their trust of women. Unlike Holmes, who has a Victorian distrust of women (Belsey 381-388); Langdon rather embraces his female counterpart – Sophie. On multiple occasions throughout the novel, it’s Sophie that is helping Langdon and at one point is saving him from the police (Brown130-131). Not just pertaining to the two detectives, but the â€Å"empowerment of women† is much more apparent in The Da Vinci Code. On his website, Dan Brown gives a statement regarding the â€Å"empowerment of women† in his novel: Two thousand years ago, we lived in a world of Gods and Goddesses. Today, we live in a world solely of Gods. Women in most cultures have been stripped of their spiritual power. The novel touches on questions of how and why this shift occurred†¦and on what lessons we might learn from it regarding our future. Although the quote is pertaining to â€Å"Spiritual Women,† it still nonetheless puts women on a figurative pedestal; one that would not be well received during Sherlock Holmes’ time. Earlier in the paragraph I stated that Sophie had saved Langdon multiple times. To expand on the notion of â€Å"women empowerment,† Langdon not only gets saved by Sophie, but frequently requires her assistances when solving a puzzle (Brown 197,300). In the examples cited for the prior sentence, Sophia is able to figure out the puzzle that these highly intelligent men (Langdon and Teabing) could not. But in my opinion, I feel that the strongest indicator of â€Å"women empowerment† is portrayed when Sophia and Langdon are at the Swiss Bank. The previous examples all pertained to the men, Langdon and Teabing, simply not knowing the answer to the puzzle to which Sophia did. However, when Sophia and Langdon are at the bank, Langdon presumed he had solved the mystery of the 10-digit account number. Though she did not realize the numbers were in the wrong order, Dan Brown emphasizes that it was â€Å"Langdon who typed in the first set of numbers.† Going further, Langdon believing the â€Å"correct† numbers are inputted, tells Sophia to press the ‘ENTER’ button. Sophia, acting more like a detective than her counterpart, realizes that she cannot rely on â€Å"coincidence that the same 10-digit number randomly rearranged form the Fibonacci sequence† (Brown 188). When comparing this to Sherlock Holmes, you can see on many different levels how the two contrast. First and foremost, Sherlock Holmes doesn’t have a female counterpart, he has Watson. Secondly, based on the readings we’ve done thus far, Watson has not been able to figure out a puzzle before Holmes (Fowler 354). The third and final point also happens to be the greatest contrast – there is not even a slight chance that someone of Holmesâ €™ caliber would be corrected by the likes of Watson (Fowler 354). Referring back to Holmes in The Red-Headed League and Six Napoleons, he is able to carefully observe the â€Å"knees of his (Mr. Wilson’s assistant) trousers† and â€Å"Mr. Lestrade’s peculiar way of smoking his cigar† (Adventure of Six Napoleon). Although Holmes makes parallel observations throughout all his cases, it is important to note the second example in particular. Not only did Sherlock Holmes have an effect on detective literature, he also played a â€Å"vital role in the modern crime detection.† In his article, Sherlock Holmes: Father of Scientific Crime Detection, Stanton O. Berg cites criminologist Ashton-Wolfe stating â€Å"Sherlock Holmes made a hobby out of studying the tobacco ash and realizing its importance, the police adopted this new idea† (Berg 446). O’Berg’s article continues to state that the â€Å"gun-powder markings or lack thereof on Lady Elsie’s face in The Dancing Men, provide valuable in formation because the first documented literature on powder markings was written five years after the introduction of Holmes† (Berg 452). The reference to the gun-powder markings is rather important because it further examples Holmes and Langdon’s detective skills. In â€Å"The Dancing Men,† apart from recognizing there was a third bullet, Holmes remarks that the â€Å"sense the smell plays a vital role in solving the case† (Doyle 261-262). Confident in his skills (and the testimonies of the servants), Holmes is able to deduct that at the â€Å"time of the firing, the window and door of the room had been open† and arrives at two conclusions: a third shooter was present at the time of firing and knows the identity of the shooter (Doyle 262–263). The sense of smells is extremely important in the case of Robert Langdon as well. Although the discovery is not as elaborate and in depth as Holmes, it is an integral component of a much larger p uzzle – without it, the case is unable to continue. Langdon, after learning Sophie has discovered a cruciform key left by her grandfather, is bewildered by the purpose of the key. With the key in hand, he begins to examine the key thoroughly – â€Å"bringing the key close to his eye.† The close proximity of the key to his nose enables him to faintly detect rubbing alcohol (Brown 153). Along with their detective skills, extensive knowledge of their respective fields of study, and how they are â€Å"consultants,† Holmes and Langdon have but another similarity. Whereas the previous similarities ties into the eventual conclusion of the mystery, this similarity pertains to their roles in their respective story. In their critical essay â€Å"The Speckled Band†: The Construction of Woman in a Popular Text of Empire, Hennessey and Mohan describe Holmes’s role in The Speckled Band as the protector or woman, specifically Helen Stoner. In the story, Holmes is sought by Helen Stoner – a soon-to-be wife who fears for her life with the recent death of her sister, Julia (Doyle 152-174). The main premise of Hennessey and Mohan’s essay cannot directly translate to The Da Vinci Code (2003) because simply put, times have changed. Although the premise may not follow, Holmes’s role as the â€Å"protector† can be depicted in The Da Vinci Code. Stated previously, Holmes is protecting Helen Stoner from her step-father Dr. Grimsby Roylott, who is the complete opposite of what Holmes represents (Doyle 389-390). The only similarity between Holmes and Roylott is they are relatively equal in strength (Doyle 162). In The Da Vinci Code, Robert Langdon plays the role of protector to Sophie Neveu. Since Sophie, unknowingly, happens to be the â€Å"secret† in which they are trying to uncover, Langdon’s role as protector is prominent. However unlike Holmes’s (hero) subtle comparison to Roylott (villain), Langdon’s archenemy proves to be a worthy opponent, Sir Leigh Teabing. Where brute strength happened to be the only similarity between Holmes and Roylott, but that is hardly the case with Langdon and Teabing (suffered from polio as a child). Their strengths herein lie within what they study. In other words, both are exceptionally intelligent (Brown 220-222). It can almost be fair to cal l Langdon and Teabing perfect enemies. In their explanation of the Holy Grail, Mary Magdalene, Da Vinci’s The Last Supper, and Jesus (Brown 223-262), Langdon and Teabing portrays equal knowledge upon the subject at hand often referring back to one another and even finishing each other’s sentence. So, with Langdon and Teabing being relative equals, it should come to no surprise that ultimately, it’s Teabing, Langdon needs to protect Sophie from (Brown 406). Sherlock Holmes could arguably be considered the archetype that influenced all subsequent fictional detectives. I have discussed similarities and differences from Robert Langdon, a detective fictional character that I have been inspired by Sherlock Holmes. WORK CITED Adventure of the Six Napoleons. 2009. 12 May 2009. Berg, Stanton O., â€Å"Sherlock Holmes: Father of Scientific Crime Detection.† The Journal of Criminal Law, Criminology, Police Science, Vol. 61, No. 3 (Sept., 1970). PP. 446-452 Brown, Dan. The Da Vinci Code. New York: Doubleday, 2003. Detective Fiction. 2009. 8 May 2009. Doyle, Arthur Conan. Sherlock Holmes: The Major Stories with Contemporary Critical Essays. A Study in Scarlet. Boston: Bedford/St. Martin’s, 1994. P. 17-32 Doyle, Arthur Conan. Sherlock Holmes: The Major Stories with Contemporary Critical Essays. Ed. Alastair Fowler. Boston: Bedford/St. Martin’s, 1994. P. 353-367 Doyle, Arthur Conan. Sherlock Holmes: The Major Stories with Contemporary Critical Essays. Ed. Catherine Belsey. Boston: Bedford/St. Martin’s, 1994. P. 381-388 Doyle, Arthur Conan. Sherlock Holmes: The Major Stories with Contemporary Critical Essays. Ed. Rosemary Hennessey and Rajeswari Mohan. Boston: Bedford/St. Martin’s, 1994. P. 389-401 The Da Vinci Code website. 12 May 2009. Doyle, Arthur Conan. Sherlock Holmes: The Major Stories with Contemporary Critical Essays. The Dancing Men. Boston: Bedford/St. Martin’s, 1994. P. 249-272 Research Papers on Sherlock Holmes vs the Da Vinci CodeHarry Potter and the Deathly Hallows EssayThe Fifth HorsemanEffects of Television Violence on ChildrenCanaanite Influence on the Early Israelite ReligionBringing Democracy to AfricaThe Relationship Between Delinquency and Drug UseIncorporating Risk and Uncertainty Factor in CapitalThree Concepts of PsychodynamicHonest Iagos Truth through DeceptionResearch Process Part One

The Classical Western Essays

The Classical Western Essays The Classical Western Essay The Classical Western Essay Essay Topic: Classical Film genres vary from a range of different aspects such as categories, classifications or groups of films that are persistent and have similar or common identifiable patterns. For example syntax, filmic techniques or conventions. This includes one or more of the following setting, content and subject matter, theme, period, plot, central narrative, motif, styles, structures, situations, recurring, icons, stock character and stars many movies overlap quite a few film genres. Westerns are the main significant genre of the American film industry. They are one of the oldest, generally lasting genres with extremely recognisable plots, elements and characters, (Six guns, horses, dusty, towns and trails). Since the olden days, western have been reconstructed in many ways and drawn out. It portrays the conquest of the wilderness and nature. Western movies also refer back to the colonial period, this gives us a chance to interpret different context and develop our own view of modern movies to western. It is most definite one of the most artistic exploration of the Western time, as it redefines its past aspirations and ideas. High Noon One of the most popular, carefully shot and highly stylised movies is High Noon .It owes its popularity to suspense in the real sense which is very extraordinary and appealing to audiences and also its theme tune. The cultural form of this movie symbolises the western atmosphere. Features such as the photograph of the old civil war are a sign of reflecting the historical subjects of western time. The Pro-Filmic Codes are everything that happens in front of the camera. Such as the setting of the scene and features which are included in the scene. In High Noon the pro filmic codes include the tumbleweed, which is a representation of how deserted the area was in western times. It highlights the fact of isolation. Guns portrayed the action/violence of the characters and everyone was influenced of the fact that if you possess a gun you are a cowboy. So, there were basically influenced by wanting their position in society and reputation. Dress Code included the typical cowboy hats, boots and coats. The heros will wear light colours and outstanding ones however villains will be in darker colours to outline their negative role. Women wore dresses covering themselves mostly, however they had a very forward and bold look to them as of their tight braziers, which reflected more of an open look towards them. I think their look was the first change since the Elizabethan women and what the y used to wear. Saloon was one of the most socializing places of western towns. As the men used to drink, play cards, fight and pay visits to the whorehouses mostly situated upstairs. Church is the place of worship, which existed for Christians. The people in High Noon would mostly use it for confession and to wash away their sins. In High Noon, the sheriffs office was one of the most seen places in the movie as it came into a lot of use because of the villains. Also because the Sheriff was the hero and everything mostly revolved around his actions. Stables, horse posts and coaches were the most used transportation in the Western times. Another main place in High Noon is the train station every larger city had a station. The barbershop and general store are not shown in the movie much but was essential to a westernised movie. It was more of a socializing place as people used to gossip about others. In the movie Kanes wife Amy awaits her husband in the hotel, where she find out more gossip about her husband from one of the hotel workers. High Noon has one hero, one main villain and his helpers. Filmic Codes are technical Codes such as dialogue. One of the interesting techniques used in this movie was in fact to have the sequence of events occur in the real time. When a clock is shown in a scene, an event the audience expects to occur at another given time will occur that number of minutes later in the movie. This particular factor time is a filmic code of the movie. The colour of the movie, which is Black and White, is there to capture the atmosphere of old civil war photographs. The Theme and the music are based on the western image. It has a theme tune which persistently whines its way into the subconscious. The Southern Dialogue is an identifying tool of the characters; it helps us understand the nature of the people and their upbringing. A further filmic code shines all the way through at the station, when Helen Wills mature mistress boards the train. She notices the coming of Frank Miller-first seen from behind to build curiosity and enlarge tension and anticipation an d then seen with a close-up of his acne-scarred face. Establishing shots includes the crane shot, just before the final gunfight. The shot backs up and raises, and we see the character totally alone and isolated on the street. The entire town has deserted him. Through this event normal life has been disturbed .All of the given technical Codes are organised one after the other to create an abrupt feeling of a westernised movie. They all follow through an important role to fulfil a western genre. It probably works best as a thriller as it builds to a climax, but the ending of this is a bit unsatisfactory. The Theme of this movie includes the basics of a western movie. Violence, conflicts, marriage, sacrifice, death and love. The Sheriff gets married but after feels that he wants to give up his status as he wants to move on in life and enjoy his life. He is to weak to fulfil this wish, it is a story of a man who was to proud to run .The Villains get out of prison and after the sheriff is isolated as the town folks want him to leave. However, he cant because he has got responsibilities like his own wife and the societys protection. Many of the frightened, self-servicing and gutless townspeople are leaving in order to be absent when Miller shows up. The Showdown includes the high-awaited climax, which was a bit disappointing. The Hero wins, he disdainfully looks around reaches for his tin badge, takes it ff and drops it into the dusty street and turn to leave. He not only throws way his badge but his responsibility of the people. Magnificent 7 The Story of this movie is very similar to a Chinese film called Seven Samurai. A peasant village in Northern Mexico hires American gun fighters to fight off Calveras forty thieves. Pro-filmic codes, its a village, which is set in Mexico. There are Farmers who are dressed in white to show their innocence and no mean for harm to others .A Church, which is worn out, and old just like the rest of the village. This shows the poverty and their living standards. A pub, which is not like a saloon in the normal westerns. It was more like an open aired space, where people could sit anywhere in peace mostly outside on the terrace. Only the Magnificent 7 or the bandits used horses. Then we have the dress code of the Magnificent 7, which were all different as it reflects their individuality. Yul Brynner (Chris) is dressed in black portraying his dark past. Vin, dressed in white/ brown clothes showing more of a positive background. There are 7 heroes and one main villain with his fellow bandits. Filmic Codes, the movie is in colour. The wide shot used at the start of the introduction of the village is very informative as it shows what the features are of the village and gives us a clear idea of the village. Spanish language, this reflects the context and the dialogue. The theme music is by Elmer Bernstein. There is one theme tune played for the heroes and a different one for the villains, this reflects the difference of character. Chris, a leader, probably a noble fighter who comes across danger a lot. This is why he has earned the confidence in understanding his emotions and problematic situations. Vin, a competent person with a weapon he is defiantly similar to a cowboy. He likes the fact of being independent but wants to settle down and live his own way. Chico, he is the youngest of the seven also the most innocent and inexperienced. He wants to forget his past, which revolved around farming and wants to prove himself of being a fighter like the others. Bernardo, is a brawny solitary man that is a lot like Chris however does not seem to be as eager to lead. He is a very intriguing character and very unique. He has earned a bit of money from his past but has nothing now. The concentration he gives to the local community gives us an idea of his goodness and that he can part both violence and decency. This is what becomes a very important issue near the end as he runs to save the village children but unfortunately is killed by doing so. Lee is a very tricky character to understand. He seems to be the hard and strong gunman who used to be selfish and arrogant. But after so many years having understood life in a different way makes him realise his weaknesses. He really wants to do the right thing but finds it so hard to do it when it comes to the time. Britt is an outsider who is plainly misunderstood. He is someone whos thinking remains to him. Harry is a decent man but lets tings influence his decisions easily. He is like someone who is so close to get what he wants but always makes the mistake to step back. Its always like he has got it but refuses to take it. The chief of the bandits is Calvera who is not a contrasting fellow. He believes that his job is to steal and rob in order to provide himself and his men. The theme of this movie is a conflict between farmers and bandits, the farmers hire gunfighters. Seven heroes are hired to protect the village, first invasion of bandits is not successful and the heroes succeed. Bandits find another access to the village. The Bandits prepare a trap, which the heroes fall for. Heroes pride is hurt. This encourages them to fight back; it leads onto the showdown in the village. The Heroes win although 4 die and 3 survive. Village is saved, and then we are portrayed with the theme of love. As one of the heroes, Chico stays as he has fallen in love with one of the farmers daughters. Chris and Vin leave the village. Once upon a time in the West It is a spaghetti western as it is influenced by an Italian culture. The director himself is Italian too. It tells a story of five characters all entangled by possessions just prepared valuable by the railroad. Pro-Filmic Codes. Deserted Train Station this is ironic as it is a public place and hardly ever is deserted. There is a house, which is situated away from the town itself, The McBain property. Which the villains, Frank and Morton plan to take it. Harmonica and Cheyenne are the two heroes, as Harmonica is trying to get revenge on Frank and Cheyenne is blamed for killing the McBain family and for its own goodness he wants to try to find out who the real killer is. The real hero of the movie is in fact Jill McBain who is the beautiful prostitute who married Bratt McBain. To take revenge for her familys outcome she stays in the house and does not leave the town. She even has sexual contact with Frank but only to get closer to her enemy. Filmic Codes, this movie is in colour. The cinematography is excellent. Wide shots of the stunning, open rural area lends to the impressive classical feel. To portray feelings and emotions, close ups were used rather than dialogues. The movie travels very gradually and in a very spectacular and heroic way. We are presented with 3 men with weapons s the train station with backgrounded noises for example the creaking of the windmills. There is a zoom in on the mens faces as the train arrives at the station. The theme music include the Harmonica, this again outlines the western influence also the guitar, banjo and romantic theme. The use of natural sounds is very good for example the flight of birds and the horses. The theme includes death, revenge and nature. Long opening scene introducing the 3 villains and 1 hero. Villains kill McBain family except the wife who is not present. After death, the townsfolks gather around the McBain property. Jill McBain arrives at her house seeing the people of the town surrounding the dead bodies. She swears revenge. Cheyenne is introduced as the second hero and he encounters with Jill at her house. He also meets Harmonica. They think of a plan to save the property, this links onto the showdown where eye shots are used frequently. Heroes win and the 2 villains die. Revenge comes to an end. Over the time, we have developed our understanding of movies which are very different in many ways whether it be the way the characters are introduces, how long the introductory scene is and what other things such as noises we should take into consideration. There is something in every movie, which is unique; there is always one aspect of what difference it makes to others. That is why every movie varies because they advance from each other, which develops, into a more and more altered way of viewing cinema. The Generic Conventions and themes influence the characters, plot and themes. It is what makes the movie, a movie. Without these things there wouldnt be an understanding between the features so it wouldnt flow. This develops through language, music, characterisation and classifications.

Free Essays on Censorship Surrounding September 11th

Listen up maggots; you are not special. You are not a beautiful or unique snowflake.† –Fight Club- The September 11th attack on America has revolutionized the world’s understanding of visual culture. Society has been trying to label art forever. Censorship of art is a conflict that affects everyone, whether it be the artist themselves, the viewers, or nonviewers. Drawing the line between what is and isn’t considered art is a difficult task. The continual debate over modern art is a futile task because the definition of art is so individual. I believe as long as the art has some semblance of meaning, intention, idea or thought behind it, it merits it as being labeled as art. There are many people wrongly labeled as artists who create purely for financial gain or stature. This is detrimental to the integrity of other artists who serve their purpose in the art world purely because of the passion for their work. The censorship of art surrounding the attack on America September 11th disturbs me. The media’s cap on releasing any images surrounding the event especially images of the World Trade Center whether in advertising, movies or any element of visual culture is a limit on potential and creativity. The reactions of artists expressing their feelings concerning the event deserve to be shown. Not seeing the images is not going to lessen the severity of the situation at hand or make it go away. Perhaps the government believes by shielding the public from this part of visual culture, it will protect them. This principle of farther from the eye farther from the mind does not apply here. In fact, it might even prove to be the opposite effect and help people deal with the situation more readily. These ideas of labeling and censorship in dealing with the September 11th attacks tie into my own work. At a recent show I had in a friend’s home, a friend of my aunt’s asked me what an appropriate offer fo... Free Essays on Censorship Surrounding September 11th Free Essays on Censorship Surrounding September 11th Listen up maggots; you are not special. You are not a beautiful or unique snowflake.† –Fight Club- The September 11th attack on America has revolutionized the world’s understanding of visual culture. Society has been trying to label art forever. Censorship of art is a conflict that affects everyone, whether it be the artist themselves, the viewers, or nonviewers. Drawing the line between what is and isn’t considered art is a difficult task. The continual debate over modern art is a futile task because the definition of art is so individual. I believe as long as the art has some semblance of meaning, intention, idea or thought behind it, it merits it as being labeled as art. There are many people wrongly labeled as artists who create purely for financial gain or stature. This is detrimental to the integrity of other artists who serve their purpose in the art world purely because of the passion for their work. The censorship of art surrounding the attack on America September 11th disturbs me. The media’s cap on releasing any images surrounding the event especially images of the World Trade Center whether in advertising, movies or any element of visual culture is a limit on potential and creativity. The reactions of artists expressing their feelings concerning the event deserve to be shown. Not seeing the images is not going to lessen the severity of the situation at hand or make it go away. Perhaps the government believes by shielding the public from this part of visual culture, it will protect them. This principle of farther from the eye farther from the mind does not apply here. In fact, it might even prove to be the opposite effect and help people deal with the situation more readily. These ideas of labeling and censorship in dealing with the September 11th attacks tie into my own work. At a recent show I had in a friend’s home, a friend of my aunt’s asked me what an appropriate offer fo...

Accounting II Essay Example | Topics and Well Written Essays - 250 words

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This is for principles of Law and taxation Term Paper

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Group dynamics Essay Example | Topics and Well Written Essays - 1250 words

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Leadership in organizations Essay Example | Topics and Well Written Essays - 1750 words

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Colonialism and Disease in Cholera, Kuru and Anthrax Essay

Colonialism and Disease in Cholera, Kuru and Anthrax - Essay Example Spain in the early 1600s and other huge nations was looking to develop land in the new world for themselves and get gold, silver, and power whilst converting natives. After coming to the new world, the Spanish explorer, conquering the natives and built settlements. However, with an increased rate colonialism, many historians observe that the rate of contagious some particular disease also increased and the western medication is another justification for promoting colonialism. Historians such as Roland Chrisjohn and John S. Milly from Canada have since published documents showing evidence on how the discussion about disease spread concealed by colonialists to hide the actual origins of the natives were infected with the new diseases. Historians have stated that European colonists on discovering that the indigenous people were not immune to certain diseases, they deliberately spread the diseases for military advantages and to subjugate the local people. Therefore, the correlation between colonialism and disease can be examined in following disease cases: Cholera in India, Kuru in eastern Highlands of New Guinea and smallpox in China during Late Imperial Time. Cholera, as defined as an Asian or Indian disease during the 19th century (Nappi, Lecture 3.1 21 January 2014), was rampant in India and also in the industrially developed country as the United Kingdom. It spread across the world from its source in the Ganges delta, in India. Cholera is an acute diarrhoeal and virulent disease that affects both children and adults and kills within hours if left untreated. Effective control of cholera relies on the preparedness, prevention, and response. According to most European and American physicians, Cholera was a locally produced miasmatic disease which was brought about by direct exposure to filthy and decayed products.  

Becoming a soccer fan Essay Example | Topics and Well Written Essays - 1000 words

Becoming a soccer fan - Essay Example My team members and I were the main characters. The time of event was in my 4th grade days. i. Background and Setting This is where I introduce my thesis statement. I shall introduce how the whole story, which centers on how the impact of my role model and a victory in a street soccer competition started. BODY This part of the essay unfurls the main events that happened in the essay. In this case, the essay is a flashback narration of a particular moment of my life. The brief of the story is the victory my soccer team won in a street soccer competition and how I related the victory to the story of my role model and ever since developed strong passion for soccer with anticipation to becoming like my role model on day. I have divided the body of the essay into three sub-sections as detailed below ii. The Story of my Role Model I shall present how I was fortunate to tune in to a TV station one day to see my role model being interviewed and the story he shared in the interview. iii. Prep aration for the Competition I shall talk about a hitch that hit the team in the midst of our preparation. The strange replacement for our captain who was me. iv. The competition and Victory I shall talk about how the competition got under way. How my team surprisingly took the first position, wining the cup. The shock of my life when I was named the best player in the tournament. CONCLUSION The conclusion seeks to summarize the essay and talks about the changes that the entire experience of the street soccer brought on my life. There were lessons I learnt and all these have been factored in the conclusion. The lessons make the essay worth narrating to someone. v. Reflection on the Victory to the story of my Role Model I shall talk about how I came out of the competition, reflecting on the story I heard from my role model and the hope it gave me for the future vi. The changes my experience brought me This will be the concluding part of the essay, talking about the new lifestyle I ado pted after the competition. Planning the Essay INTRODUCTION – ? page i. Background and Setting This is where I introduce my thesis statement. Stories of our role models can have a great impact on our lives and change our way of life forever. I shall introduce how the whole story, which centers on how the impact of my role model and a victory in a street soccer competition started. Soccer had been my favorite game right from childhood. This should perhaps be because soccer was the first game I was introduced to. I grew up in a house where everyone loved soccer. My dad was so passionate about soccer that he would never miss a live soccer game on television for any other thing: especially when his favorite team, Manchester United was playing. My mum even tells me of how my father nearly lost his job because of soccer. She said my daddy once kept postponing working on some files he brought home on a weekend because he had a series of live matches to watch on TV. Even my mother wa s influenced to love soccer because she had to keep my father company whenever he sat behind the television to watch what he enjoyed most. For my elderly brothers, they had no other choice than to join community soccer teams. So when I ended up playing a justifier match for a local team, at 4th grade, it was not surprising. BODY – 3 pages ii. The Story of my Role Model – 1 page I shall present how I was fortunate to tune in to a TV station one day to see my role model being

Leadership in organizations Essay Example | Topics and Well Written Essays - 1750 words

Leadership in organizations - Essay Example Secondly, it provides an insight into their leadership approach towards individuals and teams. Thirdly, aspects of effective and strategic leadership for change as well as team development and management remain considered in analyzing the company’s leadership style of the two managers. Lastly, a personal judgment on the management styles and recommendations of this case study group would be incorporated in the report. Report on the Leadership Style of Mountain West Company Introduction Leadership styles include autocratic, bureaucratic, laissez-faire and democratic. Democratic leaders believe that staffs can be led while autocratic leaders believe in pushing staffs. Autocratic, democratic and laissez-faire leaders exercise low, moderate and high delegation respectively whereas bureaucratic leaders believe in equal delegation for all staffs. Autocratic leader makes decisions and declares them or sells decisions whereas laissez-faire leaders define limits and ask staffs to make decisions or permit staffs to function within defined limits. Additionally, democratic leaders may present ideas and invite questions, present tentative decisions subject to change or could as well present problems to staffs to obtain suggestions and thereby make decisions. However, bureaucratic leaders apply any style in decision making depending on the staffs and the present situation. Evelyn demonstrates democratic leadership while James demonstrates autocratic leadership. Analysis and evaluation of the both leadership styles For several years, Mountain West employed various aspects in the operations of the call centre that gave the company a competitive edge over and above their direct competitors in the industry. Under the management of Evelyn, she ensured the allocation of regular breaks to the staffs of the department. As well, various training opportunities and trainings remained available to the staffs in facilitating an up to date acquisition of knowledge regarding custome r service techniques, different products and problem solving skills. Moreover, Evelyn having taken into account her vast experience at the department and the pressure related to the work made provisions for flexible working schedules for the call centre staffs. Furthermore, the team at the customer service department incorporated their operations to integrate customers’ needs. This encouraged staffs to take adequate time in understanding and resolving customers’ problems. This would also be attributed to the ability of Evelyn to foster organizational needs in their activities at the department as they felt part of the company irrespective of their low pay (Lussier & Achua 2009, pp. 404-407). By contrast, a young manager becomes employed following Evelyn’s retirement to manage the customer service department. The senior management perceives the appointment of James to the reduced and controlled costs of the department. With the mindset of attaining the mark, Jame s increased the number of calls per hour for each staff as well as cutting back on the number of training the department received. Under James’ management, performance would be measured in terms of efficient scheduling though not reflecting flexibility and speed. In the face of these changes, the costs of the depa

Becoming a soccer fan Essay Example | Topics and Well Written Essays - 1000 words

Becoming a soccer fan - Essay Example My team members and I were the main characters. The time of event was in my 4th grade days. i. Background and Setting This is where I introduce my thesis statement. I shall introduce how the whole story, which centers on how the impact of my role model and a victory in a street soccer competition started. BODY This part of the essay unfurls the main events that happened in the essay. In this case, the essay is a flashback narration of a particular moment of my life. The brief of the story is the victory my soccer team won in a street soccer competition and how I related the victory to the story of my role model and ever since developed strong passion for soccer with anticipation to becoming like my role model on day. I have divided the body of the essay into three sub-sections as detailed below ii. The Story of my Role Model I shall present how I was fortunate to tune in to a TV station one day to see my role model being interviewed and the story he shared in the interview. iii. Prep aration for the Competition I shall talk about a hitch that hit the team in the midst of our preparation. The strange replacement for our captain who was me. iv. The competition and Victory I shall talk about how the competition got under way. How my team surprisingly took the first position, wining the cup. The shock of my life when I was named the best player in the tournament. CONCLUSION The conclusion seeks to summarize the essay and talks about the changes that the entire experience of the street soccer brought on my life. There were lessons I learnt and all these have been factored in the conclusion. The lessons make the essay worth narrating to someone. v. Reflection on the Victory to the story of my Role Model I shall talk about how I came out of the competition, reflecting on the story I heard from my role model and the hope it gave me for the future vi. The changes my experience brought me This will be the concluding part of the essay, talking about the new lifestyle I ado pted after the competition. Planning the Essay INTRODUCTION – ? page i. Background and Setting This is where I introduce my thesis statement. Stories of our role models can have a great impact on our lives and change our way of life forever. I shall introduce how the whole story, which centers on how the impact of my role model and a victory in a street soccer competition started. Soccer had been my favorite game right from childhood. This should perhaps be because soccer was the first game I was introduced to. I grew up in a house where everyone loved soccer. My dad was so passionate about soccer that he would never miss a live soccer game on television for any other thing: especially when his favorite team, Manchester United was playing. My mum even tells me of how my father nearly lost his job because of soccer. She said my daddy once kept postponing working on some files he brought home on a weekend because he had a series of live matches to watch on TV. Even my mother wa s influenced to love soccer because she had to keep my father company whenever he sat behind the television to watch what he enjoyed most. For my elderly brothers, they had no other choice than to join community soccer teams. So when I ended up playing a justifier match for a local team, at 4th grade, it was not surprising. BODY – 3 pages ii. The Story of my Role Model – 1 page I shall present how I was fortunate to tune in to a TV station one day to see my role model being

Legalizing Prostitution Essay Example for Free

Legalizing Prostitution Essay â€Å"Prostitution may be the worlds oldest profession, and laws prohibiting prostitution may well be the oldest example of government regulation, government sex discrimination and overall government control. Recent research indicates that over one million women in the United States earn their living by full-time prostitution† (The Case for). Over half of the world’s population has experienced, participated or heard of prostitution. This shows that many people, buyers and sellers, are in some way a part of the prostitution profession, so for the United States government to ban prostitution for only a moral reason, and wasting hard working Americans tax dollars on fighting prostitution seems ridiculous and an overall waste of time. Since we live in a free society it makes no sense for the government to be telling people that they cannot charge a fee for harmless services. Such proof is why Prostitution should be legal. For more reasons than one, prostitution is popular in areas where the crime rates are very high, due to these police officers and courtrooms are overwhelmed with prostitution cases; which is very costly. Every other day there is a case about prostitution being brought in front of a judge and what does it do the business? , absolutely nothing. Just think about it, if prostitution were legal, police officers would have less work with trying to â€Å"eliminate† prostitution and more time protecting the community from the REAL crimes such as, murder, rape, and robbery. â€Å"It is estimated that if prostitution were legalized in the United States, the rape rate would decrease by roughly 25% for a decrease of approximately 25,000 rapes per year† (Prostitution and Sex Crimes). Other countries have already figured this out; it boggles the mind to why the U. S. just can’t get with the program. If prostitution were to become legal, it must be looked over and done in safe fashion, not just for the prostitute or employee but for the customer. Due to prostitution being illegal, it has been forced into the streets. Since most of these streets have high crime rates, this puts most of the prostitutes in danger. Prostitution thrives at night, it involves them getting into cars with strangers which is easy pickings for serial killers and other sociopaths who will cause them harm. America can look at European cities for a little bit of inspiration. In many European cities prostitution is allowed designated areas like brothels and areas called red-light districts. People who are interested in getting their â€Å"needs met† can go to one of these places where such acts are permitted. Therefore, the prostitutes can work in safer environments. Many Americans feel that allowing prostitution into society will increase the STD rates in the U. S. But in reality, it may help delete these huge statistics drastically. If prostitution was to be legalized and made a taxable business, there can be health and safety precautions made. Like mandatory STD checks and blood tests run on every single client and employee. This eliminates the fear of catching a disease slim to none. But if prostitution is still going to be illegal, then honestly the rates will continue to rise. Records show that the cities with the highest STD rates are Washington, D. C. , and New York City. â€Å"Prostitution is an institution of male domination and exploitation of women. †(Raymond) Men coming in willing to buy â€Å"favors† from these women means actually puts them on a pedestal. It shows that women still have the say so in society, in life, and in a â€Å"man’s world†. But people seem to forget the males roll in all this. â€Å"Research, programs, and legislation related to sex trafficking are often premised on the invisibility of the male buyer and the failure to address men’s role in buying and abusing women in prostitution. †(Raymond) None of this can be done without a man. But still, it seems that everyone wants to place the blame on the prostitutes who are simply just doing their job. So it’s safe to say that there is some kind of a double standard that is related to this matter. Human beings as a species always want to destroy something that they can’t really understand. The people who are trying to get rid of and/or ban prostitution do not know the person’s situation. This could be all they have left in order to supply for their family. But if the prostitute is willing to face these acts, then let them. It’s their life. A sensitive issue to some, but it’s an issue nonetheless. Prostitution is something that isn’t just going to go away. Why political leaders are trying to ban/abolish it is mind boggling. Since pretty much the beginning of time prostitution has been broadcasted to the world; it was never a secret. But the media describes it as something that is just plain wrong. But the real question is why? Many opinions are based on personal preferences and moral reasons, which shouldn’t be a deciding factor on such a broad and debatable topic. The media shows how media how prostitution is wrong, but little do they know it’s showing why it should be legalized. Prostitution is defined as the engaging in, or agreeing to engage in, sexual conduct for a fee. Women are pushed into entering prostitution for many reasons including lack of education, poverty, and personal choice. Prostitution is currently illegal, but there is much controversy surrounding this issue. â€Å"There are approximately 1. 3 million prostitutes in the United States today. However, there is only an arrest figure of about 100,000 prostitutes in 1995, and the number of arrests has been fairly consistent since then. The General consensus has shown that law enforcement has been generally ineffective in the removal of prostitution from our society. †(Prostitution Policy) There are many people involved in prostitution, seventy percent of which are female, twenty percent male, and ten percent customers. Quite a large amount of citizens are actively fighting against prostitution. On the opposed side, many are fighting to legalize it. â€Å"Legalized prostitution cannot exist alongside the true equality of women. The idea that one group of women should be available for men’s sexual access is founded on structural inequality by gender, class and race† (Argument). This is an example of something that has changed drastically. Nowadays women seek prostitution as an option to provide . Although some are forced into this lifestyle, one has to think of the â€Å"what if’s†. For example, a mother has a child that is starving and finding a legitimate job just isn’t an option for her right now; what is she to do to provide for her child. Well, it seems that the only realistic thing for her to do is to let the child starve. A bit harsh an unreasonable, but so is banning something that just isn’t going away. Different methods have been expressed to find a way to get rid of this â€Å"crime†. But desperate times call for desperate measures. Since Prostitution is single handedly the biggest slap in the face to America, how about we send every single person who knows and/or participated in prostitution to jail for life. Seems legit and fair; these people have done the unthinkable and they should be punished. Now that over a million people is in jail for sex that leaves the police to fight the real criminals. For example, murders, killer’s, thieves, and can’t forget about child molesters. We will leave these people in the streets because they just don’t compare to disgusting and vile life of a prostitute. â€Å"With the new law legalizing prostitution, it would make it easier for the government to regulate. In past centuries, it is not hard to find news about selling women to be prostitutes on the black market or minors stepping into this business before being mature enough to figure their lives out†( The Present Is). Sadly, no one could really stop the problem since all of these actions were taken underground. Setting up new laws regarding the prostitution issue, brothels would have to be licensed which would make it easier for the government to monitor and prevent forced prostitution. It may seem like a wild idea; but think about the jobs that prostitution could bring to the economy, its already booming in the underground world. An extreme alternative but a job nevertheless. That struggling mother could provide for her child or her family or he/she could do it for their own â€Å"personal† reasons, either way it’s their body. Who is America to tell them what they could do with it. It could open up more nursing positions due to the fact that a strict and mandatory STD screening will be given to each customer. It could also open up other secretarial positions because someone is going to have to keep track of who’s doing what with who. Making this a business isn’t â€Å"all† about sex; it can actually provide jobs for people who need it. For the media, prostitution never shows any pros about the matter, but always finds a way to express the cons. In figure number one, you can see a little girl with an aged face lying in a bed next to a grown man. Many would say that this is the exact reason why prostitution should stay the way it is; illegal. But think about it, if allowing prostitution to be legalized then the disgusting sex trafficking â€Å"business† would soon vanish. In figure number two, it shows an American Flag with the words, â€Å"Sex Worker Rights Are Human Rights. † This is obviously an ad that agrees with legalizing prostitution. The American Flag is displayed to show what America stands for; which is for equality for all. If a person decides to sell his/her body for money, then let them. For example, guns are allowed in America, despite what the government is trying to do right now, guns are allowed. Taking that away from users is taking away their human rights and their constitutional rights as well. Same thing with prostitution, a person may feel as if what they are doing is their personal preference which falls into human rights. In other words; let these people live. In conclusion, prostitution is an underground business that isn’t going to go away. It’s something that isn’t going to go away. The government, once again, is trying to control the way we choose to live our lives. Everyone has rights of their own and its up to them to figure out what is right and what is wrong. Prostitution goes back to the ancient times and has still been a thriving business to this day. Nothing is going to change that; nothing.

Business Plan For Entering Chinese Beer Market Marketing Essay

Business Plan For Entering Chinese Beer Market Marketing Essay The Chinese beer market has grown at a strong rate between 2004 and 2008. It has generated total revenues of $ 42.8 billion in 2008, representing a compound annual growth rate (CAGR) of 12% for the period spanning 2004-2008. Market consumption volumes increased with a CAGR of 9.2% for the period 2004- 2008, to reach a total of 38.8 billion liters in 2008. The markets volume is expected to rise to 53.6 billion liters by the end of 2013, representing a CAGR of 6.7% for the 2008-2013 period. Standard lager sales proved the most lucrative for the Chinese beer market in 2008, generating total revenues of $34.7 billion, equivalent to 81.2% of the markets overall value. In comparison, sales of premium lager generated revenues of $7.7 billion in 2008, equating to 18% of the markets aggregate revenues. The performance of the market is forecast to decelerate, with an anticipated CAGR of 9.4% for the five-year period 2008-2013, which is expected to lead the market to a value of $67 billion by the end of 2013.  [1]   Market Value The Chinese beer market grew by 14.9% in 2008 to reach a value of $42.8 billion. Market Value Forecast In 2013, the Chinese beer market is forecast to have a value of $67 billion, an increase of 56.7% since 2008. Market Volume The Chinese beer market grew by 12.5% in 2008 to reach a volume of 38.8 billion liters. Market Volume Forecast In 2013, the Chinese beer market is forecast to have a volume of 53.6 billion liters, an increase of 38.4% since 2008. Market Segmentation I Standard lager sales dominated the Chinese beer market, generating 81.2% of the markets overall revenues. Market Segmentation II China accounts for 42.9% of the Asia-Pacific beer markets value. Market Share Anheuser-Busch InBev accounts for 24% share of the Chinese beer markets volume. ( www.euromonitor.com) Distribution Supermarkets and hypermarkets distribute 35.7% of the Chinese beer markets volume. 1.2 Situation of Chinese beer industry The Chinese beer market has grown at an astounding pace in recent years, spurred on by the massive levels of foreign investment in the market, along with the rise in the average levels of consumer spending in China, thanks to the economic reform policies of the government. China has now overtaken the US to become the largest national beer market in the world. However, per capita beer consumption in China remains very low relatively meaning that there remains great scope for development.  [2]   In 2013, the Chinese beer market is forecast to have a volume of 53.6 billion liters, an increase of 38.4% since 2008. The compound annual growth rate of the market volume in the period 2008-2013 is predicted to be 6.7%.  [3]   Table 1 Source: Datamonitor 2. The strategic triangle ( the 3Cs ) 2.1 The Corporation Aire Valley Breweries is a medium-scale brewery that is located in UK, it is an effective company with high cost structure but it sells its premium bottled product at premium prices so it is not a real problem. Its current production includes: Hostenbeck. European style lager beer, 5% abv, in 260 ml glass bottles San Bernardo. European style lager beer, 5.5% abv, in 240 ml glass bottles Camelot. British style dark bitter beer, 4.5% abv, in 500 ml glass bottles Ark Royal. British style dark bitter beer, 5.6% abv, in 500 ml glass bottles Pot of Gold. Irish style dark stout beer, 5.2% ABV, IN 500 ml glass bottles 2.2 The Customer Aire Valley Breweries plc intends to provide the customer with more than just a traditional brew. We intend to distribuite a high quality brew that will not only be refreshing and pleasurable, but also encourage gatherings and sharing of fun. Our customers can be feel safe about the highest quality standards of all our products. Looking at the consumer, there are some differences between the ways different alcoholic beverages are used in different occasions, but many product choice are a matter of personal taste this makes beer vulnerable to the threat of other alcoholic beverages and many people are about the idea that wine can be more healthy. Overall, there is a moderate threat from other type of alchoolic beverages. Our target customer will be people of any ages and gender but our products are more suitable for over 20 years men and women. 2.3 The Competitors We should identify competition in terms of companies already operating in the Chinese market that product similar type of beers. Hence there will be a need to strongly differentiate ouselves from other already well-settled businesses. However after an accurate market analysis, our competition comes in several forms: 1. The biggest competitors are Anheuser-Busch InBev NV/SA, Tsingtao Brewery, Company Ltd., SABMiller Plc. Been present on the market for a long period, they have a wide and established distribution network that they utilize to their advantage. In order to compete with these leading companies we intend to strongly undertake new channel and distribution development in addition to adopting aggressive marketing strategies. 2. Other manufacturers of traditional brews including homes and local bars will also constitute our competitors. They often have access to the local and remote areas and knowledge of these areas. However their products are not of high standard, which we shall fully exploit. Anheuser-Busch InBev accounts for 24% share of the Chinese beer markets volume. In comparison, SABMiller accounts for 15.9% of the total markets volume.  [4]   Table 2 Source: Datamonitor 3. The market segmentation of the Chinese beer industry The Chinese beer market is fragmented, with top three players holding 53.6% of the total market by volume. The market leaders are companies that own a strong well-known brand-image and operate within various segments of the market, which is possible due to the ease of increase in production capacity once a company is established and has already gained customers loyalty. There is a waste differentiation of products in the market, as there are many varieties within the beer category, including: ales, stouts, low/no alcohol, standard and premium lager, and specialty beer. Entry into this market would be highly dependent on the growth prospects and also on the size of the existing players. Furthermore, beer can be vulnerable to the threat from substitutes such as spirits and wine, due to low switching costs and consumption patterns in different geographies. 3.1 Geographic There are difference between Northerners and Southerners. There are large numbers of beer consumers chose to drink at dinning and banquet in the 6 selected metropolitan consumer markets; namely Beijing, Shanghai, Shenyang, Chengdu, Wuhan and Guangzhou. A comparably distinct preference for drink-places was identified as frequenting at bar counters in Guangzhou (15.7%).  [5]   Table 3 Source: IMI Consumer Behavioural Lifestyle Yearbook 2002-2003 3.2 Demographic In China, women population consume more beer beverage than men, almost 40% of consumers in Beijing are women. Table 4 Source: IMI Consumer Behavioural Lifestyle Yearbook 2002-2003 3.3 Psychographic Supermarket chains are often able to negotiate very strongly on price with beer producers, which fact boosts buyer power significantly. Switching costs for buyers are not particularly high, which increases buyer power in all markets. Beer producers can differentiate their products quite strongly, not only by the overall segment (lager or bitter, for example) but also by brand, ingredients, style, and so on.  [6]   3.4 Behavioural The IMI survey classifies beer beverage consumers into heavy and non-heavy drinkers. Heavy consumers drink habit ranges from daily drinking to a minimum of once or twice a week. Beijing beer beverage consumers are mostly heavy drinkers (67%). In Guangzhou, the heavy and non-heavy consumers are equally distributed in numbers. Table 5 Source: IMI Consumer Behavioural Lifestyle Yearbook 2002-2003 About 30% of the Beijing heavy drinkers are women, as compared to the other two metropolitan consumer markets in less than 20%. All the women consumer in the three selected metropolitan markets behave differently, ranging from frequency in drinking, preference for drinking-places, brand images, and personal lifestyles.  [7]   Table 6 Source: IMI Consumer Behavioural Lifestyle Yearbook 2002-2003 4. The 4Ps Marketing Mix 4.1 Product Aire Valley Brewwerie plc should produces products of high quality and impeccable taste. Our products will be positioned very carefully. They will be of extremely high quality to ensure customer satisfaction, supported by impeccable service to our customers. As high quality beers can be sold at premium prices, it is now possible to enter the market on a small scale as a microbrewery. Investment in production equipment can be recouped by adding a good margin to the price of the end-product. Standard lager sales dominated the Chinese beer market, generating 81.2% of the markets overall revenues. Sales of premium lager generated 18% of the markets aggregate revenues.(Datamonitor)  [8]   Table 7 Source: Datamonitor 4.2 Pricing We will ensure that our products prices take into consideration peoples budgets. However these prices will also take into consideration the cost of production and distribution 4.3 Distribution These products will be extensively distributed to remote,  yet extremely viable areas where the market is appreciative of readily available, good quality brew. We intend to establish an brilliant network that will enable us to rapidly respond to customers orders, and be available in remote areas our competitor has not yet exploited. 4.4 Promotion The marketing strategy we will adopt will convey the sense of quality and satisfaction in every picture, every promotion, and every publication. The promotion will involve integrating advertising, events, personal selling, public relations and direct marketing. In the long term Internet marketing will also be undertaken, which will help to increase the knowledge of our products to the various market target segments. Web presence is a natural objective in reaching the appropriate potential customers. Well-done brochures, company profiles and business cards often has an attraction effect on clients contemplating on ordering our products. Hence this will undoubtedly generate increased sales of our products. 5. SWOT Analysis In a rapidly growing economy market as the Chinese one we should focus on our strenghts to respond quickly to what the market dictates and to provide quality brew in such a highly lucrative market. We should also acknowledge our weakness of a medium-sized company without any international experience. 5.1 Strenghts Market segmentation strategies Focused marketing campaign Established company in UK with strong capital base Different type of products for different tastes 5.2 Weaknesses Lack of reputation in the Chinese market No knowledge about Chinese culture and behaviour Chinese distribution channel different from UK one Introduction of Chinese empà ²yees who have not previously worked in the company present a challenge to the company. 5.3 Opportunities The new generation are more interested in foreign brand and attractive packaging Internet marketing and sales Chinese beer market had a huge demand in the last years followed by population growth 5.4 Threats Existing competition in Chinese beer market Marketing strategies and tactics by other established European companies 6. Conclusion The brewing industry has been one of those quickest to modernise in China. Despite its huge market size, there remains great scope for development, and many new opportunities are still available in China. Per capita beer consumption in China has grown to near parity with other regional market, and so development in the market will in future rely much more on raising the average value of purchases, and persuading Chinese consumers to trade-up to premium products and brands.