Heres How You Can Double Your Blog Conversion Rate Right Now

Heres How You Can Double Your Blog Conversion Rate Right Now Why do you blog? For fun? For personal enjoyment? As a hobby? It is likely that your blog has become ground zero, the place you promote yourself, your business, and your ideas. Your blog is a strategic business tool, but are you treating it that way? Are you optimizing your blog conversion rate? For years, the typical blog layout was the same, with content on the left and a sidebar on the right. There was the usual array of widgets and ornaments decorating the side and, in a word, the look of such blogs was  busy. Isnt it time we started to re-think our blog post layout? Isnt it time we got a bit more strategic? Focus On Your Blog Conversion Rate The problem with most blogs is that they lack a simple thing called focus. Do you know why your blog exists? I suggest that it is for two simple reasons: Your blog should display and distribute your content well. Your blog should convert visitors into readers and future customers. With this in mind, how is your  blog conversion rate? Thats the rate at which your visitors convert to your desired call to action. Are you focusing on a single call-to-action that you can track and measure? The more options we give our readers, the less likely they are to actually do what we want them to do when they visit our site. As we strip away the excess, we narrow our focus and naturally increase our blog conversion rate. Here are few ways that we can do just that. Tip #1 – Choose A Single Call-To-Action For years, the typical blog sidebar has looked something like this: Crowded, colorful, crazy, and confusing. What we do you really want the reader to do with all of this? So often, when we try to decide what we want our readers to do, we get confused ourselves. We want them to follow us Twitter. Or maybe, we want them to subscribe to our RSS feed. Or, download a free ebook. Perhaps we would like them to click on an ad. It can be pretty easy to think of our web visitor as a character in a choose-your-own-adventure novel. They are there for intrigue and suspense, hoping to see something interesting. This usually isnt the case. The average time a users spends on a website is, at best,  only 20 seconds. You have to make it count. So, if you could only choose one thing to have your reader do (besides actually read the article) what would it be? Choose a single call-to-action. This simple task will instantly improve your blog conversion rate. For example, make it your goal to convert an inbound visitor into a reader with an email signup, or a free course. This is a simple but powerful call-to-action that we can focus on as a way to increase conversions. Choose a single call-to-action if you want better blog conversion rates.Tip #2 –  Cut The Ads You arent getting rich and famous with those Google-served sidebar ads. Why are they there? So many ads, so little space. Source: smashingmagazine.com/ Unless you get a ton of traffic, it is unlikely that those ads are paying off for you at all. In fact, they may be doing more harm than good. Are you okay with a potential lead becoming distracted or disgusted by a pile of ads in the sidebar? Are you okay with them completely missing your call-to-action altogether? If you have ads, its happening. Increasing your blog conversion rate  may be as simple as cutting the excess clutter and cleaning up your sidebar. Those ads might be worthwhile for a high traffic site, but that isnt the case for most blogs. Consider ditching them altogether in favor of more breathing room and a better focus on your tangible goals. Are your sidebar ads helping your blog, or hurting it? #BetterBlogConversionTip #3 –  Cut The Sidebar While youre hacking away at those ads, maybe its time to ditch the sidebar altogether. In so many ways, the blog sidebar has become a dumping ground for our every whim. Unfortunately, there are too many whims: Ads   Facebook like box List of categories Recent posts Follow Me! Follow Me! Links to my favorite sites Blogroll, anyone? RSS Feed Subscribe A link to another project You get the idea. Maybe it is time for a different approach. Lots of breathing room. Wheres the sidebar? Sites like Medium.com  have popularized the no-sidebar blog post, and it works. Not only does it make reading a pleasure, but it leaves plenty of room for the real call-to-actions that you need to promote. If you removed half (or all) of your sidebar widgets, what do you think it would do for your  blog conversion rate? It might be worth a try. Get rid of your blogs sidebar altogether and see what happens. #BetterBlogConversionTip #4 –  Get Inline With Your CTAs Who decided that all of the action needed to be taking place on the sidebar anyhow? Wouldnt it be better if we had them where our readers are, like inside the actual blog post for example? See what this strategy can do for your  blog conversion rate. Image source: http://.com/blog/ You can sneak a basic call-to-action inline, right inside your blog post. These can be especially useful if they are matched with important keywords, like the example above for a content marketing editorial calendar. Your content is why they came in the first place. Make it a goal to do at least one inline call-to-action with each blog post. You can even automate a portion of this process with a plugin if you are using WordPress. The plugin  SEO Smart Links will automatically link keywords that you define to a post or a page of your choosing. This is a simple and valuable way to add calls to action to your posts text. Put your call-to-action inline in your blog post. #BetterBlogConversionTip #5 –  Lighten The Footer Speaking of dumping grounds, what about the blog post footer? This is another place where weve loved to bring on the clutter. Holy footer batman! Source: huffingtonpost.com/ Again, this is just too much. When we choose to focus our blog on a single call-to-action, it becomes much easier to improve our blog conversion rate. Ads and more blogs posts are not necessarily the goal. We need to be careful about where we send our readers. Stop putting everything in your blogs footer if you want #BetterBlogConversionTip #6 –  Dont Take Out Ads On Your Own Site A few years ago, I was publishing content on my company blog day after day. The content was good, but overall the blog wasnt doing much for me. I wasnt sure why. We had everything. We the subscribe box, related posts, a Facebook Like box, and of course, a series of ads for our own content. Waitwe were taking out ads on our own blog? It may not feel like it, but this could be exactly what you are doing as well. It is only natural to want our audience to see and understand everything we offer, but that is an unrealistic goal. We cant sell our audience everything all at once. We need to help them focus on one actionable goal so that we both succeed. Slowly, over time, we can expose them to our other services and offerings, but not until after weve ensured a maximum  blog conversion rate. Dont take out your own ads on your own site. #BetterBlogConversionTip #7 – Make Things Easy To Track One of the most crucial aspects of improving our  blog conversion rate  is being able to track our efforts. Fortunately, by relying on a few calls-to-action, rather than an abundance we make tracking them much easier. This way, we can make subtle changes to our site and see the impact that those changes make on our overall conversion statistics. We doubled our own blog conversions by cutting the clutter, and focusing on what we really wanted to happen. By cutting out some of the clutter and focusing on a simple conversion metric, we were actually able to double our total ebook downloads over a single week. Simple works!

Robert Fulton and the Invention of the Steamboat

Robert Fulton and the Invention of the Steamboat Robert Fulton  (1765–1815) was an  American  engineer  and  inventor  who is widely known for developing a commercially successful  steamboat  called  Clermont. In 1807, that steamboat took passengers from New York City to Albany and back again, a round trip of 300 miles, in 62 hours.   Fast Facts: Robert Fulton Known For: Engineer and inventor who developed a commercially successful  steamboat  called  Clermont.Born: November 14, 1765Died: February 24, 1815Spouse: Harriet LivingstonChildren: Robert, Julia, Mary, and Cornelia Early Developments Fultons experiments began while he was in Paris, and may have been stimulated by his acquaintance with Chancellor Livingston, who held the monopoly, offered by the legislature of the State of New York, for the navigation of the Hudson River. Livingston was now the ambassador of the United States to the Court of France and had become interested in Fulton, meeting him, presumably, at a friends house. It was determined to try the experiment at once and on the Seine. Fulton went to Plombieres in the spring of 1802, and there made his drawings and completed his plans for the construction of his first steamboat. Many attempts had been made, and many inventors were at work contemporaneously with him. Every modern device - the jet system, the chaplet of buckets on an endless chain or rope, the paddle-wheel, and even the screw-propeller - had been already proposed, and all were familiar to the well-read man of science of the day. Indeed, as Benjamin H. Latrobe, a distinguished engineer at the time, wrote in a paper presented May 20, 1803, to the Philadelphia Society, A sort of mania began to prevail for propelling boats by means of  steam-engines. Fulton was one of those taking this mania most seriously. He made a number of models which worked successfully and justified the proprietors of the new arrangement in building on a larger scale. A model of the proposed steamboat was made during the year 1802, and was presented to the committee of the French legislature... With the encouragement of Livingston, who urged upon Fulton the importance of the introduction of steam navigation into their native country, the latter continued his experimental work. Their boat was finished and set afloat on the Seine in 1803, in the early spring. Its proportions had been determined by careful computation from the results of no less careful experiment on the resistance of fluids and the power required for propelling vessels; and its speed was, therefore, more nearly in accord with the expectations and promises of the inventor than was the usual experience in those days. Guided by these experiments and calculations, therefore, Fulton directed the construction of his steamboat vessel. The hull was 66 feet long, of 8 feet beam, and of light draught. But unfortunately the hull was too weak for its machinery, and it broke in two and sank to the bottom of the Seine. Fulton at once set about repairing damages. He was compelled to direct the rebuilding of the hull, but the machinery was but slightly injured. In June 1803, the reconstruction was complete, and the vessel was set afloat in July. A New Steamboat On August 9, 1803, this steamboat was cast loose in front of an immense crowd of spectators. The steamboat moved slowly, making only between three and four miles an hour against the current, the speed through the water was about 4.5 miles; but this was, all things considered, a great success. The experiment attracted little attention, notwithstanding the fact that its success had been witnessed by the committee of the National Academy and by officers on Napolean Bonapartes staff. The boat remained a long time on the Seine, near the palace. The water-tube boiler of this vessel is still preserved at the Conservatoire des Arts et Metiers at Paris, where it is known as Barlows boiler.   Livingston wrote home, describing the trial and its results, and procured the passage of an Act by the legislature of the State of New York, extending, nominally to Fulton, a monopoly granted the former in 1798 for the term of 20 years from April 5, 1803 - the date of the new law - and extending the time allowed for proving the practicability of driving a boat 4 miles an hour by steam to  two years from the same date. A later act further extended the time to April 1807. In May  1804, Fulton went to England, giving up all hope of success in France with either his steamboats, and the chapter of his work in Europe practically ends here. He had already written to Boulton Watt, ordering an engine to be built from plans which he furnished them; but he had not informed them of the purpose to which it was to be applied. This engine was to have a steam cylinder two feet in diameter and of four feet stroke. Its form and proportions were substantially those of the boat engine of 1803. John Stevens and Sons Meantime, the opening of the century had been distinguished by the beginning of work in the same direction by the most active and energetic among Fultons later rivals. This was  Col. John Stevens  of Hoboken, who, assisted by his son, Robert L. Stevens, was earnestly engaged in the attempt to seize the prize now so evidently almost within the grasp. This younger Stevens was he of whom the great naval architect and engineer, John Scott Russell, afterward remarked: He is probably the man to whom, of all others, America owes the greatest share of its present highly improved steam navigation. The father and son worked together for years after Fulton had demonstrated the possibility of reaching the desired end, in the improvement of the hulls and machinery of the river steamboat, until in their hands, and especially in those of the son, the now familiar system of construction in all its essentials was developed. The elder Stevens, as early as 1789, evidently had seen what was in prospect, and had petitioned the legislature of the State of New York for a grant similar to that actually accorded Livingston, later; and he had certainly, at that time, formed plans for the application of steam power to navigation. The records show that he was at work on construction as early, at least, as 1791.   Stevens Steamboat In 1804, Stevens completed a steamboat 68 feet long and of 14 feet beam. Its boiler was of the water-tubular variety. It contained 100 tubes, 3 inches in diameter and 18 inches long, fastened at one end to a central water leg and steam-drum. The flames from the furnace passed among the tubes, the water being inside. The engine was direct-acting high-pressure condensing, having a 10-inch cylinder, two feet stroke of the piston, and driving a well-shaped screw, with four blades. This machinery - the high-pressure condensing engine, with rotating valves, and twin screw propellers  - as rebuilt in 1805, is still preserved. The hub and blade of a single screw, also used with the same machinery in 1804, is likewise extant. Stevens eldest son, John Cox Stevens, was in Great Britain in the year 1805, and while there patented a modification of this sectional boiler.   Fitch and Oliver While Fulton was still abroad,  John Fitch  and  Oliver Evans  were pursuing a similar course of the experiment, as were his contemporaries on the other side the Atlantic, and with more success. Fitch had made a number of fairly successful ventures and had shown beyond question that the project of applying steam to ship propulsion was a promising one, and  he had only failed through lack of financial backing, and inability to appreciate the amount of power that must be employed to give his boats any considerable speed. Evans had made his Oruktor Amphibolis - a flat-bottomed vessel which he built at his works in Philadelphia - and impelled by its own engines, on wheels, to the bank of the Schuylkill, and then afloat, down the stream to its berth, by paddle-wheels driven by the same engines. Other inventors were working on both sides the ocean with apparently good reason to hope for success, and the times evidently were ripe for the man who should best combine all the requi rements in a single experiment. The man to do this was Fulton. The Clermont Immediately on his arrival, in the winter of 1806-07, Fulton started on his boat, selecting Charles Brown as the builder, a well-known ship-builder of that time, and the builder of many of Fultons later steam-vessels. The hull of this steamer, which was the first to establish a regular route and regular transportation of passengers and merchandise in America. Fultons first boat in his native country was 133 feet long, 18 feet beam, and 7 feet depth of hold. The engine was of 24 inches diameter of the cylinder, 4 feet stroke of the piston; and its boiler was 20 feet long, 7 feet high, and 8 feet wide. The tonnage was computed at 160. After its first season, its operation having satisfied all concerned of the promise of the venture, its hull was lengthened to 140 feet, and widened to 16.5 feet, thus being completely rebuilt; while its engines were altered in a number of details, Fulton furnishing the drawings for the alterations. Two more boats, the Raritan and the Car of Neptune were added to form the fleet of 1807, and steam navigation was at last fairly begun in America, some years in advance of its establishment in Europe. The Legislature was so much impressed with this result that they promptly extended the monopoly previously given Fulton and Livingston, adding five years for every boat to be built and set in operation, up to a maximum not to exceed a total of thirty years. The Clermont, as Robert Fulton called this first boat, was begun in the winter of 1806-07, and launched in the spring; the machinery was at once put on board, and in August 1807, the craft was ready for the trial trip. The boat was promptly started on her proposed trip to Albany and made the run with perfect success. Fultons own account is as follows: Sir, - I arrived this afternoon at four oclock, in the steamboat from Albany. As the success of my experiment gives me great hopes that such boats may be rendered of great importance to my country, to prevent erroneous opinions and give some satisfaction to my friends of useful improvements you will have the goodness to publish the following statement of facts:I left New York on Monday at one oclock, and arrived at Clermont, the seat of Chancellor Livingston, at one oclock on Tuesday time, twenty-four hours; distance, one hundred and ten miles. On Wednesday I departed from the Chancellors at nine in the morning, and arrived at Albany at five in the afternoon: distance, forty miles; time, eight hours. The sum is one hundred and fifty miles in thirty-two hours, - equal to near five miles an hour. On Thursday, at nine oclock in the morning, I left Albany, and arrived at the Chancellors at six in the evening. I started from thence at seven, and arrived at New York at four in the afternoon: time, thirty hours; space run through, one hundred and fifty miles, equal to five miles an hour. Throughout my whole way, both going and returning, the wind was ahead. No advantage could be derived from my sails. The whole has therefore been performed by the power of the steamengines. I am, Sir your obedient servant - Robert Fulton The last boat which was constructed under Fultons directions, and according to drawings and plans furnished by him, is that which, in 1816, navigated the sound from New York to New Haven. She was  nearly 400 tons, built of uncommon strength, and fitted up with all conveniences and great elegance. She was the first steamboat with a round bottom like a sea-going ship. This form was adopted, because, for a great part of the route, she would be as much exposed as on the ocean. It was, therefore, necessary, to make her a good sea boat. She passed daily, and at all times of the tide, the then dangerous strait of Hell Gate where, for a mile, she frequently encountered a current running at the rate of 5 or 6 miles an hour. For some distance, she had within a few yards, on each side, rocks, and whirlpools which rivaled Scylla and Charybdis, even as they are poetically described. This passage, previously to its being navigated by this steamer, was supposed to be impassable except at the chan ge of the tide; and many shipwrecks had been occasioned by a mistake in time. The boat passing through these whirlpools with rapidity, while the angry waters foamed against her bows, and appeared to raise themselves in obstinate resistance to her passage, is a proud triumph of human ingenuity. The owners, as the highest tribute they had in their power to offer to his genius, and as an evidence of the gratitude they owed him, called her the Fulton. A steam ferry-boat was built to ply between New York and Jersey City in 1812, and the next year two others, to connect with Brooklyn. These were twin boats the two hulls being connected by a bridge or deck common to both. The Jersey ferry was crossed in fifteen minutes, the distance was a mile and a half. Fultons boat carried, at one load, eight carriages, and about thirty horses, and still had room for three hundred or four hundred foot passengers. Fultons description of one of these boats is as follows: She is built of two boats, each ten feet beam, eighty feet long, and five feet deep in the hold; which boats are distant from each often ten feet, confined by strong transverse beam knees and diagonal traces, forming a deck thirty feet wide and eighty feet long. The propelling water-wheel is placed between the boats to prevent it from injury from ice and shocks on entering or approaching the dock. The whole of the machinery being placed between the two boats, leaves ten feet on the deck of each boat for carriages, horses and cattle, etc.; the other, having neat benches and covered with an awning, is for passengers, and there is also a passage and stairway to a neat cabin, which is fifty feet long and five feet clear from the floor to the beams, furnished with benches, and provided with a stove in winter. Although the two boats and space between them gives thirty feet beam, yet they present sharp bows to the water, and have only the resistance in the water of one boat of twenty beam. Both ends being alike, and each having a rudder, she never puts about. Meantime, the War of 1812 was in progress, and Fulton designed a steam vessel-of-war, which was then considered a wonderfully formidable craft. Fulton proposed to build a vessel capable of carrying a heavy battery, and of steaming four miles an hour. The ship was fitted with furnaces for red-hot shot, and some of her guns were to be discharged below the water-line. The estimated cost was $320,000. The construction of the vessel was authorized by Congress in March  1814; the keel was laid June 20, 1814, and the vessel was launched October 29 of the same year. Fulton the First The Fulton the First, as she was called, was then considered an enormous vessel. The hull was double, 156 feet long, 56 feet wide, and 20 feet deep, measuring 2,475 tons. In May the ship was ready for her engine, and in July was so far completed as to steam, on a trial trip, to the ocean at Sandy Hook and back, 53 miles, in eight hours and twenty minutes. In September, with armament and stores on board, the ship made for sea and for battle; the same route was traversed, the vessel making 5.5 miles an hour. Her engine, having a steam cylinder 48 inches in diameter and of 5 feet stroke of piston, was furnished with steam by a copper boiler 22 feet long, 12 feet wide, and 8 feet high, and turned a wheel, between the two halls, 16 feet in diameter, with buckets 14 feet long, and a dip of 4 feet. The sides were 4 feet 10 inches thick, and her sporadic was surrounded by musket proof bulwarks. The armament consisted of 30 32-pounders, intended to discharge red-hot shot. There was one mast f or each hull, fitted with lateen sails. Large pumps were carried, intended to throw streams of water on the decks of the enemy, with a view to disabling him by wetting his ordnance and ammunition. A submarine gun was to have been carried at each bow, to discharge shot weighing one hundred pounds, at a depth of ten feet below water. This, for the time, tremendous engine-of-war was constructed in response to a demand from the citizens of New York for a means of harbor defense. They appointed what was called a Coast and Harbor Defense Committee, and this committee examined Fultons plans and called the attention of the General Government to them. The Government appointed a Board of Experts from among its most famous naval officers, including Commodore Decatur, Captains Paul Jones, Evans, and Biddle, Commodore Perry; and Captains Warrington and Lewis. They reported unanimously in favor of the proposed construction and set forth her advantages over all previously known forms of war vessels. The citizens committee offered to guarantee the expense of building the ship; and the construction was undertaken under the supervision of a committee appointed for the purpose, consisting of several then distinguished men, both military and naval. Congress authorized the building of coastal defense vessels by the President, in Ma rch  1814, and Fulton at once started the work of construction, Messrs. Adam and Noah Brown building the hull, and the engines being placed on-board and in working order within a year. Fultons Death The death of Fulton took place in the year 1815, while at the height of his fame and of his usefulness. He had been called to Trenton, New Jersey, in January of that year, to give testimony before the State legislature in reference to the proposed repeal of laws which had interfered with the operation of the ferry-boats and other steam-vessels plying between the city of New York and the New Jersey shore. It happened that the weather was cold, he was exposed to its severity both at Trenton and, especially, crossing the Hudson River on his return, and took a cold from which he never recovered. He became apparently convalescent after a few days; but insisted on visiting the new steam frigate too soon, to inspect work in progress there, and on his return home experienced a relapse, his illness finally resulting in his death on February 24, 1815. He left a wife (nee Harriet Livingston) and four children, three of whom were daughters. Fulton died in the service of the United States government; and although engaged for years in devoting time and talents to the best interests of our country, still the public records show that the Government was indebted to his estate upwards of $100,000 for money actually expended and services rendered by him, agreeably to contract. When the legislature, then in session at Albany, heard of the death of Fulton, they expressed their sentiments of regret by resolving that the members of both houses should wear mourning for six weeks. This is the only instance, up to that time, of such public testimonials of regret, esteem, and respect being offered on the death of a private citizen, who was only distinguished by his virtues, his genius, and his talents. He was buried on February 25, 1815. His funeral was attended by all the officers of the National and State governments in the city at the time, by the magistracy, the common council, a number of societies, and a greater number of citizens than had ever been collected on any similar occasion. When the procession began to move, and until it arrived at Trinity Church, minute-guns were fired from the steam frigate and the Battery. His body is deposited in a vault belonging to the Livingston family. In all his social relations he was kind, generous, and affectionate. His only use for money was to make it an aid to charity, hospitality, and the promotion of science. He was especially distinguished by constancy, industry, and that union of patience and persistence which overcame every difficulty.